Marketing
June 16, 2017
Consumers look beyond price tags for luxury. Image credit: Neiman Marcus
By Brielle Jaekel
As luxury continues to struggle to compete with new-wave retail that provides product of equal quality, but at lesser price points, marketers should focus on deep core values to strike a cord with affluent consumers.
{"ct":"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","iv":"519553b255536afb5aacc52efe9f7c57","s":"7ae5cb88ba17da67"}
Share your thoughts. Click here