Marketing
June 22, 2017
Neiman Marcus asked consumers to submit their photos, in an example of personal marketing. Image credit: Neiman Marcus
By Brielle Jaekel
NEW YORK – Among a multitude of myths debunked by a Forrester analyst at CXNYC 2017, easy or automated experiences were proven not to be a method of instilling consumer loyalty.
{"ct":"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","iv":"36c9bd1ac2608d0da86f5674534b2c78","s":"0959cf66ff98f8ec"}
Share your thoughts. Click here