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Fragrance and personal care

Elie Saab stays out until dawn to attract millennial attention

July 7, 2017

Elie Saab attracts millennials with its Girl Squad. Image credit: Elie Saab

 

By Brielle Jaekel

Lebanese fashion house Elie Saab is tapping interests and buzzwords of young affluent women in its latest perfume campaign.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. De Beers supports Desert Diamonds with bridal addition
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. The 1916 Company sets up shop on Manhattan Beach
  9. Global deliveries take 15pc hit at Porsche in Q1
  10. Gigi Hadid fronts new leather goods campaign from Miu Miu
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