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Fragrance and personal care

Elie Saab stays out until dawn to attract millennial attention

July 7, 2017

Elie Saab attracts millennials with its Girl Squad. Image credit: Elie Saab

 

By Brielle Jaekel

Lebanese fashion house Elie Saab is tapping interests and buzzwords of young affluent women in its latest perfume campaign.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
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