Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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","iv":"cdd1c36d2606f3981b4d85ff703cb71d","s":"dd96f3f8f525736d"}