Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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","iv":"6c673feff066e9924591443c476fc82b","s":"92443be5623e1f07"}