Symphony orchestra New York Philharmonic is engaging consumers and driving them to the venue via direct mail and mobile by embedding QR codes into its mailers.
Consumers can scan the bar code found on the mailer that will direct them to the orchestra’s mobile site. The mailer is focused on this season’s attractions by the NY Philharmonic.
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","iv":"0480d6eff925f302a2b4dafc4f5778b7","s":"8ec03e286416c001"}