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Luxury Memo special reports

Sports and luxury – Luxury Memo special report

August 17, 2017

Luxury brands can work hand-in-hand with sporting events for mutual benefit. Image credit: Ralph Lauren

 

By Danny Parisi

While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.

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  1. Dior dives into French Riviera with escapist fragrance
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  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Louis Vuitton introduces Visionary Journeys Seoul
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  6. Gucci studies connection in spring/summer 2025 campaign
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  10. Savannah College of Art and Design debuts SCAD LUXE research center
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