LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"1b96d6cc7f60524235d185ef54ef1e29","s":"5ef18e13b5479ee7"}