LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
{"ct":"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","iv":"954adc3d4fb7569bba1f678d06e406b8","s":"8b0bcaf8dac86cda"}