LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"33ea4b42090bb8c54585427de5315940","s":"d50f343308cd3d99"}