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Software and technology

Instagram seeks to combine storytelling and story-selling

September 28, 2017

Instagram wants to help luxury brands reach their business goals. Photo credit: Boucheron

 

By Sarah Jones

NEW YORK – Luxury marketers’ strategies for Instagram should revolve around not only presenting attractive images, but achieving measurable business goals, according to the platform’s head of luxury.

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  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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