Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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","iv":"0278368700fdf1fe65a832ae71576635","s":"feac1d109e1505fa"}
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