Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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VRsfYTzIokbeLwLZvKmN32g6U9Rwe\/CPVYHB51luTov2\/b94Vju\/Nmp0IkLbTOrW8JVojifpvrk2ZSVZuw4ZqDf4mNY1ny3DGn8U+E0X8Kzs8xeBRbPuI18mQPJzsEU9V0B0XBAKSl40EBoEB9izQLtd84Ccwv6O0Z6fvpADgKNzzZThWH06AIFd+i\/GUxrihz5ithFo3i9vjcSicnXXFequjTBLb6PfocMXprBdfIDtFmYU4GVRhTX7h+nUpbeRfto6uDxO+vITizYuL+klRpbh3vEu\/vRxYh+IFn+ZrdE4X9I+sfX2X1XQGppcWiJSmR1oMDw1Mrca2WK5g\/cNQgP0xWsyAk6Hh9iUSI5lBtTyjKy3siVgp3NeLgChhLE7s2zPQXcN2g+VTly6dgTqN9M5uJvEEOUbGjPM8\/sNitQJTedcqnXMY1BALIqKaKkedl\/uAEI96hOzu0ASY+WqFRDEDfjiS4SeOgqnRAlyuc59SIYuVw\/3AuiFPhbsgZpcfksgfTyMNN6ZDiq9eQSIR5Sk9pnpdMKZxPjRhDAg6QkjIfoWwEAEpBv453S2VaI7Ajt0Ohz7Bo07cryoRCjhq\/diO1IuJQdgNbSW\/UYowJT7sMs74y0VxkRRTl\/VJ30yCzkEmhtgjOXls+WuAU\/rzmo1QDse3wVHfGLZoOUWkGB2228DOtz8kTJW75Vbz\/vDepSxuQ1hsffE3HDW8+NldgzgGXYu2IuKBaIVJvwnieKRnbXOGLAIrC1jcSwNt\/yuRxBg\/PNlnTOFanw9FHFa1bVTQ8o93doQLJSjW3wyOGxxrDQlFik6DPDWzZWCcd7e+sVIzcKG+QLrv6jsUeaPWGuXqmRTDwbDUqlR\/EXL2sJw0KRrcjU1We9Ez\/noSpBrEqQSwoF8Yv+iiLaDRorYnrETOwij7FGmTlCZ0Hask+nBbJlrMoDWkdR7T13dI+gxUJtolsYyQu+9WBxyRsq5+ifZka8ByUAXWmxySZ0JXzhPz9CrdpTjKXPoyFpTIlbW325qtxtxz8Ozv1NyirtOaKp+AyjMMtDdrbnoPJLWnwmaKWD7bvWKS9OofmOsibNFh++E0iU\/2b\/8boPdN3yw7oledXqb0R6mfDFrvIRCkY+3da0ZDUyWgOnXZ+8yX8oQTsxGvybeSELDQxbWBmSOIOZKVCOATFuAl4Ietgb53zsRcIGSi+KtTRQ+XyAHskqx7ApbwrZehcZhX85cjkj7Go\/KpWy3c1IXGowuLGncW7qdnG7tIuWJLzv71OTJVx+rY+VaQA67FTVPWZSEXqgO+UtuBOsXZDnw3rpHhcMKVCQDgrv+KTzOSRnrAaxgcEqeckaW1yv86n2UZvTnnX\/J0IVsIIAqTiheQMAHvUhi0a0WudhVxNVTEyjkRpw625lmGW4X14VEpYIG7xrKxYBYuU2VGukiBtKDjC9l+VN0xbPh\/jpmrt+AgdyJDE23a+WSgNZbvT9OhK97kup5XoSId9ZNudz5O29xp8F\/GEjCWtF9hXfZ4svOmkF+hz671E54eYwfs4uwPDKpRwhhukOzjrP\/PhNRORI5eu8TdDKgARAx1mAa1R0WtSUhmw3WQbkQk\/Umse9Kv7xRkfSEAp\/4b14bT6KQ5Vi+rR\/btMbJhbvW5CxdKHFJHC3BoJGsB8pgfpOB4uZYUnr3U0eUjPkEwo8iAPFj2BxlhFuYswQmn7YHHga0Tff6zyWItMcgDyKzqILK1wI\/HvJw7RE6XZm+usyTU21djg17aIZzCc+2CW+vBLaAPxyR9I2QGH2PlKvfXxFzsE2j2lw4k+GmZ4k3\/UodLLdYhdowtwT9prSVQxzlPfeU9Yjrih8DHi7uhjfwXuNwh\/FKQgpJXHupJvJo7kaO1BoiCrtJH5KfyUdlxmbba52eloFLxjBayxVpW0qs0oElf5kygsF9W6tsVKIQNxCrnzRfghPwf2wy406IBFqIdm0MqDL0wDJQOY+9hlPkzj3fdWdIMRsLc+RswIy4fVL3gycAU+wSg4zP6yLuBWE9LOFFN9\/45SrG7HJNx6zjAK+3FAmN\/gZrb\/nA7M5oroh5OzpEPuxx3AF77z\/LzCnWojh5ynOeQvjXp8j8lUZk2qpM9IABEMfxBZCRflILlz70vCO13q7Wac\/USiN9GsJL9QIoh9z\/Fw7r2z5AYIYPOhf4cfNeLserwJ\/95gRlj1iI+YyeuqJ7m+pQ5+XxedLj0ZDoGh5A40QDJ6RKyeJ+KLm0i\/pNsKrONYp0S+iv3s8vjD9mwbiwTlEpPjAq8FtuVX+\/Yh1iWJxiC9A3+9d+AMTfJxUmMAOncHx+b7o0X\/N8WDck4Dd7Roq8d8E2x5PeYrfP8+2hSskYc\/96SHK\/HEseRP9g0AZFNasTkMitL6oJCkEwoj3qABd\/c+eCqVwg34HAQaSPfDJajHMKNGln7m5+RnJKUoD5x2BEB8Ax1q2s16bC\/K4cPGWbXcG7cNuzHX5Y5PhLP\/LHMv4kl2RWFE8H\/VPbaSSbjDWmq3mJtmNd8QdXNfyumdXQ\/ba6iZuq5t5uDORP7BfMDfnUr1WYYD29lJg06TuB7M5T9d8o9KndgpRdmmBzMKogGjTsllMsVvEHNJfLJIqGTPcAZiMf3hhc\/K8qyqzUEXLdPLkEi9Owr9tqylOXe+3xmQuBr79GUtj1wiKvxukRDL5hYjXPUGnhmyZEzZYvUKsE6rAVKhsHizhe1c74Rh26t4mlmtEibGUvGY+oRaT2MX+uN+gBJq+YFl1DefMP5qX+aWz8UobcT0guKkG5O3I1wFQe3ro667z\/fGK+hSCEFkmpyZLQrpAm3ABJOwyg4NwaKFUytXBYUoo7c1YS6jVYfZMyPCPKARe43YC9yKqnt1\/BW5TwBNZHBW+h7NG4wy4pEScpOAbV\/rYk1pKYPuNHgf2VokgmhEqfT8ASfYImFTj\/a27SPXZarrHfwmpwzV309ivyA98\/pq4990p8ccT4MAdvuInNMsujdNpqP0io\/CM6xVf5i9RAPQUc0TsPg+3iuqI9PZrqsTTrTCIohCEX7cLZ8gv3rMwiM2yt0imiwREAjhV+Ng9ADU\/BROrTPWrKGpoX1odcgOH18\/vmnPy8j5JzeNXILY7rKUQV37P205SByF3+i+QqqkmzJaZiorm5lo140KNCIQU7jbsTAykk\/U51hrgeWcsqjp9BbFymHuJf4wVE4Fv+uEmBF4fiVqfX+ZhhSmpIYDfBlVRQ8SWwwXDKBJZZc7bFohcDfBftsgM6Xii5HeWbOIUDGyh9G9\/iVRwFY9mj+BA0NHMYDN6Q+DPP6U5GYYPuOzLPEVq8mpx4MZADAd5XFTdR7SASgc7rbUTigD3I3N2J3c0o9aJhPIZ+ULfFxwc6Frd8Wk9LHcTy6mfLpfbvJ2KnESkjgaFcT7W10dwNXHMmcJMazPr+iB6u8YtL5PcG4ET0sKvDb3VBKNuvXr3PCA9xbmYiEOuDDTfHszJanBYUf8Vi5asiZs8LAU8XAaAPzA\/oXz8SgjqsczrDs1k54hgNz+Wgn550Vej5TsqpCA8g85jszvQHho0Dr0DM\/UpQvaqvJfcj9g9lD50EJ4FRz5hHymB3N8L","iv":"2c4cfca436086fe1ead5649bb8a986d7","s":"e49f07a7977e4029"}
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