Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"30236e2045db84aebde09a2a4af81a3f","s":"65a124562fb8df3d"}
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