Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"5bc6906131c75f76529aee036dfc55c7","s":"2c8d008e571e6448"}
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