Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"0bcf34f7aa077442c2622e5b77bf1816","s":"2cd98cefd3d3dcb7"}
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