Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"1f59f3628b5ddf4a0507ef10745d2e25","s":"4b08ae6babe2eeb0"}
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