British jeweler and watchmaker Links of London launched a multichannel treasure hunt to increase brand awareness and push products, resulting in one of its most successful campaigns.
The jeweler used social media, mobile, in-store and its Web site when it launched a gnome-themed scavenger hunt which resulted in bracelets for participants. Links of London used a friendship theme to encourage buzz around its friendship bracelet, the prize for the winners.
{"ct":"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","iv":"6ae860f6b880c6b25679180284937c2c","s":"ff774ed2dc67b22f"}