Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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