NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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SwJg\/ZO2BPt4mKKZ1rmBuHIe6uXYOiBFfxTvdb+cA90\/397e5xVKdhRRhVdSBTD+0q+uvpvwk7oNBfhL5cT3UC6iN8DynRBpI8ydXb\/GdBQ1H8plvttkhmbzUs9hyMLOlZivrqDDUKbgWXHL16tsRKJLxJSohRG8r0h6c9nloF1mboTgn5Ev7iJtAUnboffmfct1zmAWU5bHRh3NtMCNAPu1b\/HybtuduAyFbZ9nkq3+ZIn8HdZ2MZgPdZIejgM0+v+tAZxyDj64kpgGQj9F6i9X3yJPNgMFHzczeNQ5aOuHCrDRVLHnl4JWhYrga5Kv+TbHFNt8efWXU8E0Uot9QiG9pUMpOqejl\/1UhKdol79lEDpi2Zi2VHyj\/Rnx88FFkNw8Q1S0\/btcF\/FW4JzdnDj62ZyPwOQpWVxYucfafSrfwXupBB5\/JzfL5kctVPPdCiaA\/hPRXqqUhEvjxuJEHAlSOKYvhhEGp2QjXafrJYmCxC6Zq21cqQ+U7yTV16lGHXe5ZsBULGH5hxO7zV3gaxD\/FDtgfcpZachKfx8\/oawgO0wXJaIQA3lNxIKCMIMySeNZy4ecUhf0ARJxUvWt3ggb1xxqhc7kB98A3yQ3ybqF9hf1akQTg7nNPcTCyiWluLaqmwrUb+v9SBPxL4VujG6dFmySAjRUGA6ndvZko80kqB9ZQ6y2hfxwpYjcsjWzrx\/q\/DYfwlQRV5EEa8atFLzuIkhhTbGrI\/pR6jxTBHFV073czWNJf0HVYJxKeW1X1y\/R1dgqXaqxwIs\/kp6yYaqm9FCmhHKVEVrMVWSuxfRmKKOH5ymCe1j2clLyU5M0TOVVwQK6NxuaS5I8qOHnEhsHN7x\/rwCTzWotr4hysIrvvB+kZROXLAN284fNLAP1izljaC4w5JivBWeB1JrICJWQQupE8TVqdbQMNhiKS86eSSwgMGk0Dfd0DZaqGqEPQkLuIHkRMWdzWtPD\/a8QLkykyG4fr1UngQqnvMvexqe7bfyZ8Uo3VGxZWc5QtuVR2DkQLPj2GHmEt3pzDbGVu9kXMracjxM1YuWlgq2F\/MgZwu\/SZKiXvDbW2ZOgAJlfH2GdlX6E7j+dSHJ7\/FZcOpv+PLElr16fMntHJllBWoFlVUkYTfgr8ToelLg+pAWolRAbL6EL5Zo6zLg3xJoZqREpCc2miERJA4SKSow8UfdC+jhqTuflByfOzsFLbAeF\/Roa95g0DAMgmCs0gD9fa\/UI9MN8dAjv8v9cdcSTRIL++6ZvgHSRhNXo9di6c+hYn8RpdO8MItsBEXwHtWILLsyVBmnIZHsn9wX7r8waL0kdRwCX5QSksq5KjVoZ6mQFNHFdpTZJUaK4UE0I\/psDtTA0jMWL5cMyI3V+pIhecgRsXuRF+7xbpxJeTo3diYPAl6b3Mfel\/j8AZ4SCAOKWG92Gq0iYRhAJs2nLowf8C4VB7vll\/BiiShG1eV\/HtnaggPNptNbT1H4j9xcz+WgEnbjdgNCIXTaZxvGDm09\/KeegQ3EhpPZow063UYv\/n23ZwTk7D9EBzEauBG9uVHCjuzC5XhYVuue\/oSSYfScjU+uDoA0Xl2wsnHKnzXRfMeanjJ1BU29Ry5g3BBxFNok3cgquuFLyShFcyzHayn9lOktGxPcYd\/0e93JwZiULopnyLjI15chESAGuAOP+BJb6o\/0PpYPGwJsLQ1beS3hL73r8kMm\/uqAxBSmNWnUmKicvoKxiT3nsMHFpIdAxLypuTPQk1mxtB1rYb35GQb1QCEu7HTn6KbhVF+xb1igEbwhDWObYsb1PsnOvUvlOrLkM4fLSqe70+9bdikNL3RX06Me51mfDCpNKN4hs5lBm8dzsxlD0MR0DkXLRAlsI1ozUXdD7fZGJXNGeKC9FNzHn9oNW4boBI1A29IDtO8ejKW7IPoprcxBks+GVyF2x5KOOAXyhHQ1oKUX6f8pRPf2kelNOZSfq02bXFgnOXc7niKhh16CjcUoKGWJA8TSn0ulwHfYVm7rzHva9q7XoKz8aEAvCiqZhZ46lynAMaXJ53hLPNFpNzD40cbTDvBLoNlNNUeqlXx\/KtqFWm9RdPcmYA7kalV8cjvUsB9cDOyDotKXKb54+WRtMyenR7dVt1CxoSwBJ9yTvirPikRQutF6bRouHXprVAxY0C8r+37WTjtnAUcx6daRBq746yplR0pN68wt1anhw\/U0HwCzgYZLXKimu0epmiCqKt\/NuR\/DuE\/GM8teFp\/mSDFBSLRkpo+xSYQWjL5H7VceVL\/uiiED3Rh7aquj4kegfYCXR7bQKLVvKqO3xzpIrN9ka16dAO5OizLhV3BzfOBif6kxUKCOcazvTEfgXdOxt4fuRHP9ihGYw6UTalSkNZD9LxWGUxYcKAU26SoUZdjuquTUehS\/cr8IvnwM9TMqjmID\/OGiV853QywVB3IOSgU2VKag+jtdKLiCs6oQ54KXar6xmnOn3+TGSDHuugxP12TWfw5rh1tHDuH7XCA1GX6S5\/oQPwD9\/Cbg+HJU5dxHsPoQGjsSBaAJUTgV8EzHZ0n4T61FNR4iL\/WybUc9ekwLHqekfvgyoVo6B0g0kkoDfMFkt5hy+3WyzBmlUN+rfVKxebl1V58+n1VXywRSLsivdabAMKyDyDic2HSYOzbL4LFonTL\/harfPkFMPPM7O9sET9IbZG6qRDopfrpFJBa9VAt5WGa4Zszt64c1zl0lT+VAuHRAqPYIcjb6C+YGrcqay4FDqjey\/O7xhr5H5isAh\/mdHGlNSVzmsFf3TkdgnGnep2CIEKtwvT++ivS1gJDImi2675fdNt1SjcQq50L7nb0iI5QkTrpwe13it41dXPrIhgJisTiQUNHhjwv\/U73pmxaUSXyAde7dTgCdmAPLNRzYAT34IP8dXS60FUALoFQobL9Zi3pgqMGPbTOq7EG6aUd3loI2ReSwe5LqVxhZuJSPP5utBht\/HjW4ucYNyhyCyajKWuzScHiwCxVLUa9hAo6gi6s5pBvvXUP5lumFUQyp9mfZh6BZ2DROcae+3cdM1QdPUXJmWEsHtXqeAQ2inVuNBYfQGqMSIlSyq1I\/y62qQ1ImaC361ZTIdbd3+g+Oqj\/23j7I9HCI3bv4YEJzwtsuxkjYR6pWMPWleUNWEjaU7pVxGD\/MgjzTD5IK99Z8\/fZOoG7CjVO6AVT1x2Vkjc+FcPQ4kbXEWDr3IEXrEYRYlxw4rRW\/A7TuiSq7IATTObw514AIjx4HtRtcrZsmB4JEmditoULnVWuKr4RMu5Hy2j2F1aN28Z\/YKvtgf32Eh1h+8AQH\/9jBFqI8ynGl++3\/Qwx43RkV64z8hPwEbluwvmDj19XuN0xXVrFRZ8eQdZQkgGI3lj7aI80+oewXiPZ4SrL2zUz9eSwhCdAHe4gnQ5A8bNAjPXxjr2cDHle0i1SHhQphjzHH4vhAmHR1+0rsRahjQ\/1WPYI+5CSyYhSduvgM8Yi4dXfdhb1w0itExYtwVWzI7\/5Q6vukNtn0\/RLRFw4aAB47ZqLJRcJwcSVps+bxGkcV9asl66flZkjbjKUiWB3LQ\/AgzLANqGHGD2hNoBYz21EjZpVPcmuK\/M4F+h7JGWVZ7ZrgTDiqGEF8yajSoNVS8d10ymGqDW4mDPJbqKJyIx5iAiClylpyz1qckbftseNpubwMBC8Wzv1pvhsicTHdciTEqcKc5hXagpFJ60PoJ5d3x+aSJxW+5D3XQCk9Dtb0KmPW7fY5\/2edvFe7DbPzd6QXLLqthGgF1FqSG5UXn7PDivLF+LiAkShHS9DE5W6po8duUKpMDt6hWrnourPAX9lO7g9Hr5d3oghBLctC+fb35+8M5TYM89jxHSAfLqq9B2S643Mya3h+ApROPQJezDvvDQArb6lrsrmWojNkWI\/etN5xhLcJZamlG2hTd0eVVBUHLgvvkYhm0qJbLSKdjW0L7uBDGNLbY5ES2cD57o912FpSoHKNaevNbWKxcs8qsruAlW8e6WfF\/k34RJUA++batTN5hs1Lr7TB73Pr\/GHdXmMD5JNpbhFtfZ2QDPtxeIHhglAZq3RSiRTU5TrG5J0Ur02GiSbsQUz0uojwuvWmTdKklXJqBb3kUEnCOmbYtoJNjgPaL\/CNQyocMwyN8ZcAX3Bj0gkIARpxQ9UoetfVm9QzoQGvKgXSYxse0nEvD+TwV\/VG4zQtjSW5RP\/kedQ3+PfnTXB7VBuOZXuBAhhUSi\/yLPiS6e8T5NZyKCH1cRXRODbB5NeJHVnFzD+xaOKZU8Wt5FA2h8oWuWUgIWn5xu8XrJzzcdl\/svfk0So1targ7nts6GotMGeTPBfYCVqGcuIgpdUck7biyQZfvSYFN9gjh","iv":"9e5caf5f367395b8f5db7da3ec6ae7a3","s":"6dae7dc97656ab26"}