NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"aae2a5ff10daa7ccc3123d96e89aee28","s":"c3ef7349316c9f90"}