NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"58f897e2e24dc717e3f97e06753b09a8","s":"efbfc63abcce3c00"}