Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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