Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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