Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"46d179f740f27b9e427b9eb47ce86e8f","s":"71aec524d0571bd8"}
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