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Fragrance and personal care

Estée Lauder debuts voice-activated beauty guide app for Google Home

November 17, 2017

Estée Lauder worked with Google to create the new nightly skincare app. Image credit: Google

 

By Danny Parisi

With voice assistants on the rise, beauty marketer Estée Lauder is embracing this new trend by collaborating with Google on personalized voice-activated tool for Google Home.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
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  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Unifying influencer marketing strategy can unlock growth potential: Inpulsus CEO
  7. Dior dives into French Riviera with escapist fragrance
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