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Fragrance and personal care

Independent beauty brand sales grew 43pc last year, blowing past big names

November 17, 2017

With the plethora of brands available to consumers, standing out is the new challenge. Image credit: Sephora

 

By Danny Parisi

The beauty industry has undergone a major change over the last few years, shifting from a few large brands in a dominant position to many smaller indie brands taking over the scene.

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