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Luxury Memo special reports

Artificial intelligence’s role in luxury: Luxury Memo special report

December 4, 2017

Pepper stands at 4-feet tall, can tell stories and help guests with a slew of inquiries. Image credit: Mandarin Oriental

 

By Brielle Jaekel

Artificial intelligence is becoming a driving force within luxury retail and marketing, with many experts predicting that all aspects of affluent consumers’ lives will be run by AI in the future. But customer apprehension is something that brands must consider.

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