Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"1fba34fdfa6f5c8468699ab3eb897d7d","s":"636552cf67e4cb84"}
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