Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"a157e9d26558e6dfe5db17b19ded991f","s":"28019920434e9a7b"}
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