Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"31db3f431d0dd20b3befa8fa2ebcaeed","s":"11306e4ae82f7d99"}
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