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Feb. 7, 2026
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Marketing

Luxury brands absent from email marketing: Fashionbi

December 20, 2017

Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. This latest email dropped Oct. 20 to push its GG Marmont ballet flats Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. Image credit: Gucci

 

By Brielle Jaekel

Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Estée Lauder Companies raises full-year outlook
  6. Aston Martin loops Breitling in as global watch partner
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Kering Generation Award X Jewelry returns
  9. Versace hires Pieter Mulier as chief creative officer
  10. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
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Champagne Telmont earns Regenerative Organic certification
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Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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IHG dedicates new ‘Fancierge’ experiences to rugby fans