Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"6623ce518b81e0f962d710247aa3e7c7","s":"a228664606d6af37"}
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