Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"8754e6d0ff3c90dba4500f58f8b949f8","s":"dddd0f41833a0980"}
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