Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"8e1fb7a8414ec92887f4837d3026c4df","s":"7cee880eb20dd3fb"}
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