Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"5c02d0c8add93e020b11f96d322fdad6","s":"ec3b48968a6dbe10"}
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