Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"208ab343b1e6a32b1eba3770485507bf","s":"f4bc8d1f21b23391"}
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