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Fragrance and personal care

Coty exhibits how luxury can leverage Alexa’s future takeover

January 19, 2018

Coty Inc. looks to the future with Amazon. Image credit: Coty Inc.

 

By Brielle Jaekel

Personal care group Coty Inc. is predicting a shift in the luxury market and opening a door for beauty brands to enter the untapped potential of artificial intelligence and voice control.

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