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Multichannel

Customer service ecosystem crucial for brand engagement: Forrester

June 23, 2011

Customer experience strategies are like an ecosystem

 

By Kayla Hutzler

NEW YORK –  A brand must organize, map and socialize a customer experience ecosystem to make consumers' journey as easy and enjoyable as possible, according to an expert at Forrester’s Customer Experience Forum 2011.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
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  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. Sephora highlights the integral presence of Black beauty
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