Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"32d05289cb02352466256df63e7a057a","s":"4eb2b79052d9bd6c"}
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