Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"a8e9b9b893718bc793c590f18cbf37b6","s":"6947203b8145e83c"}
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