Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"f3fec8be82375e1972315ffb7fd793d0","s":"b52c1c6c1adf481e"}
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