Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"cced0f5799ae25fd38ca4bece17058b8","s":"24acb31510393682"}
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