Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"6c3bf7aa3371052b7375bdfaeddc13d4","s":"10e9d645330680ee"}
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