
Brands such as BMW, Lancome, American Express and L’Oreal have incorporated iAd banner advertisements into their mobile strategy, but this could mean that they are missing consumers without Apple mobile devices.
IAds, made exclusively for iPod, iPad and iPhone users, appear alongside mobile-optimized sites and applications. But as the gap is closing between affluent consumers with Android and BlackBerry phones and tablets, luxury marketers could be forgetting a huge section of consumers.
“Apple is a powerful force in the mobile space, but still only accounts for under 30 percent of the U.S. smartphone market,” said Wilson Kerr, a Brookline, MA-based location-based services consultant at Location Based Strategy.
{"ct":"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","iv":"a9c75c061750266629e3d0f0f8bf0064","s":"d0ce2761f13346bd"}