
Brands such as BMW, Lancome, American Express and L’Oreal have incorporated iAd banner advertisements into their mobile strategy, but this could mean that they are missing consumers without Apple mobile devices.
IAds, made exclusively for iPod, iPad and iPhone users, appear alongside mobile-optimized sites and applications. But as the gap is closing between affluent consumers with Android and BlackBerry phones and tablets, luxury marketers could be forgetting a huge section of consumers.
“Apple is a powerful force in the mobile space, but still only accounts for under 30 percent of the U.S. smartphone market,” said Wilson Kerr, a Brookline, MA-based location-based services consultant at Location Based Strategy.
{"ct":"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","iv":"0aaf5704039ed69ba0ef7fe004c4a3d6","s":"b69487b65996e133"}