Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"a464bb6067ad1d8dcb5d9c3fa5bc747d","s":"221c83b38c61533e"}
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