Fragrance and personal care
March 15, 2018
Estée Lauder's Lead Beauty Forward initiative has propelled its omnichannel growth. Image credit: Estée Lauder
By Danny Parisi
Beauty conglomerate Estée Lauder has seen massive growth in sales revenue over the last fiscal year driven largely by the group’s mobile-first, digital-first ethos and the rapid expansion of the Chinese market.
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","iv":"fa74540ee0431dea662b0cb539959d47","s":"9b9201468a10ff54"}
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