Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"95b75ca76b2e9ede36e1bcb418d9c519","s":"f4dd462d4248ae96"}
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