Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"d237602e911bea52fbf10e84e208e7eb","s":"d099d7f47a7af9cd"}
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