Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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PfSZ\/rlN500l4Q19LnufwipYZnjveLJrD7Zzw2lDJ1bpkHqNwSKrJon8XE1sU+h2VgwRLbJ\/UKAur33gdjVftr8wI1q4SjtarYhPC\/3vQ6ZJspjhfRfEoj1eqPN68gCqj2h1MlteiHleLIXrjTkRGbQNJy4fgkcrtGfwlsMoOyQAc+p04llyLR0WDupM3tPxvcXRQXM4uUXpEYaRBa0VG8QM12c5ImFof5cb1pqn8AHEwxh+uLFo0M3ne7hcYvX\/9zbkOeo\/A33R6Rr8JOlXJMu9R403b8UHWhog238PPf7dr6b4QVZ1Xd+8oNYZ3wWUxRTdmMClpzRGMTYVMiM5rig9Iv1JnjOMVIxLbd1ERPB8hVf+3LO9SVYMafW3IfRn4upwqwjnOgmXZhN52BnJml5odDgQT85Dtkq\/8jZAJxci5D7BpcwR5A7kk0\/FWsgr02xgDTtjfUlWNOV9RTeyDJqi4ZRkiX3m9Ko\/EHfUxqohQI39SPrAfm\/pWLbBN2aUb9mH6fXLFIbvKd4ASAfSn6+m\/EUwYr5zzP3LnzvmTZdvbagbeBW37YjpEOhD0KBgIitc7KIL1OYU4AwfBE1Hbv9G5tQMOHTDDMjKasVhOOIjzyohtLPWF8yceJBLLOS9G1\/nbHy6hqGH6xm45V\/h0F4uvPPQ5f+nqu8d\/rRCAhw4p8X2tH6HrMYqArTi4sdgQ0rKG6lNUgUr7k3USQ3A985c3H3SZx4HOHNMQ2WqLbIeqUDrtw4CGyDyz4EAD8x+40rnLvjrp1h10yYXxyJ5m7yoo3F3veRt8pM624FNHLY1kICnMNHi7jzBbK4m+hT4BhM+\/qaKkRe+EL0Bk8cgPuIKmq\/ozJ2OEEfYRq5nBQOwFeoui8V4jQhcB6hseGa80lXpbbsxNIChZLrcfBF0Ci3Yr05XrPOHGjjLi7fPN9URczyM4g5yMKAmgd3H+4lFhxbEzbjNCI2rM+zVCMuzkYUSdSKGIi9otjllrafNKaL\/JDBDMi4Ft0Nh1GKRO1eJU7YLxRe8ZzLCfaGlvRsO10Ish1ucqp3kqB3DZSRMYbVHpQC20Tn3rMWNsEf1bJ6WxpuT7xUIT9aYevtv9XonJYVAbBoEu+T4GUEhd669BxkMR6g\/NWiEJJ6F3RUQiTh9x\/YMBmEr+qAd1M6FEHL6HZceGXM5\/A0CbP4Vfx9ViE5Ba3lcyiFUPOahctfjq2EaNgksjXqU33cFcsJ+ut3MYMU3lLVQP2JOfnKn4S3kefKef7+rD6H0dFKwvsMZaEoozEVeNSE1aQJSTCRf9IoZBOrjK3DVcVrRshEhuEAAHtPNbIMYZDV64IqOxFtL15urckAhUR+0DWZaxk2uH8qynpmYkbSwxonMRFCpTNzVuT92esM+cDUpYcL\/bmVAWR2Hm3RZoswCTmoXUxybtjjxDKOpmhuCAYdSIeEki64iV12fhPLpUJ9JUH8VkqOTOpaqh11ZDgThpa9xjzDQynD5OyTHKyOJaafQ5KV\/pY2dUuza2Y631iccHR2eft9kZ2iS62bbzYpnOMRyALnhTkTbByY6\/SY+e+ZNcLXE+F\/gTNADbiE6X+3qUi7zvjnmmUnhIybHxz2GAPUAKj7P3eqFV2ugzo7JG+zasTrzaqFAad\/rdDvunPwdV1OMEwi4FTNvV9WgYUl8lqyy\/CYzeiysr9a0mLvilnIaCgvokGQN6b3ouRvTLfWp7EdRQ61piMS9V1fQLTkCA1pocbSvlLAQgMfBEtcangN37nzjDt11E3D35rEMCUpe1gqwcLoEttg4WGTzZ71mLkfDhBdWBd0r3CsdpuJ0Ejxhro41AwGH80oPH+3WT+3zG0f1jlU0SLFa265siW7ncHMnJXfeR70GJ0zxAkvMEO5DGJlkVIsIWgPgjl6q0I+tjZvcAwIvX92Oywu2oshbmgyKizF3apfiK9y3Js6R9tO5a14kNMatVeEUxA7+dNNwlIP2Kn3P\/wT8mN9eVemsMVYvwxx\/S08kG4mb8JqMzDZfdckfHfqu5rpuimWgct\/4hXcU1Og3+mOe8Lrgr6bq1OIEUWRlTQY4Si+NWTojujGUm9\/ZmI\/rjUuGNsGlNRAXnyBn9VBWWe+f5XXky+qa5tBiqbfY\/7goE75HhgXN5q5FYnQUzJOGxInhbLe+lprmQzxE4b\/Ifw+0g\/G4oKya59S7t8HqaNr409eEeUsCAmUNvi6Sk3GJ5LbXFIAkypyIVIXg0b7NHYuBkQX2YyfGcTHxHtyB8fe3bNahRnJMFzK9ZHn2Gk+iGrKSQQMS4xv3ns9MvOgVqCQCR6EeJsdoTo8RDNxlmQg1kEWaJ5XYGd7MQQMst2eQBa9BuNRSqKlquhQsyo\/10Bksy7\/sigKHsFAk90IBMmptuiEAmDGptyQ54pZWG8bdSTFwgwcELQYqOlgakJgSjJBib3rKthtejrBeTasrRkHSv+G6ijYcqmyRX5vyHBrp1r91fa+ghTK+pE4PPA06hurbOvkvP0TUTStdq38+xqL3PkufH2RbfpNKKrrUwC4NKCpaF9J\/FQcjc3GdXouAZTkXhbHm5dNkDLZLYHWNKwCL\/NyGAtT3aRJ9E7mxcJ7WDvj5AI09X9kqXhqk9ABpvMR\/\/GJEIJLrTRNm9tm96blD6wzW20NVaq9Y1cX17lHxOpbZTUcmhc07CsP2hUXZb\/bvcEt265kqYGfOcE9Nyraf\/l57Pi10JmrzSZ6Jl3fZdGyTrEEDs+RoBjbV5cHqForxyNy1osLSvdreT9vu+elAaFeSrVGs5mtyrCdoR\/gATD32djrguMzq4whSTskSKu2UQOaizyrJW0ct36VpzutdjmvPhMNJIOEFRN0zYLv\/tq0zBw3eh1Q7gCr+pvyq8Im8OeISVLomrbbKYkKpI9xqxdFK2iLTdBA6pSpFUtBUED4oelp7HWDTu1L8RKSS2WmtV+aEPt1TpVqjSQU5ZgOqUecUQlSa4AyNvppQDqkobwdabggLWjt1PHSk2SL4SkuX9W862W1BUCb1F+8Y7u3VXIDy9ULD1JhM0JB4ssxHS8+JgFkWMrna8LLtc3DOLx+nLgfSNDcYsBTnmURuCpMXt5xgdYiHLu2lzqxSNqXorSuHemDcoCKkJcb3I+hUZfJd5cm31jeL8rkt+19zwwZzwmrONDFXWHBrCNVgEuTBUUOt4IQASj+a+B7YyBOMv+rLyMsSz9C024vNdys6mT12AHmhK6IRgJ99hJLc9rwwa89NwJ8KIVBHP3NvQrs26QdwoVIWr6ZS\/zuqy8zEzjhgI5i9WvxwjPbI7lXEMYXr7vrTC8ATCZOQKKzHNaCRoyhUybmJY4TtkQjr13SYQQdIiReVfaFxZZjkuB91GJDyLLkGS12BxyAphCQ1ooinDVK252Koh9bM7u2FIuE+aFLw6k+AwThAAEOQx5i0Qmp2u6M2hlfUneI6Rg1h7OWQvUSu1KE4goKmcdRXseDbuuzkqfsQ0zlGHZLMxDt+2UmyTAjR33AibGVLAd7U5U0DxyjeEDUjS\/OP2mAqJpkthEfXy7lqWfl4xBCZYO4n98Kt0y8XvSDor\/xNy41nsw93eO2dx1zWa\/Hise0U2X+aNSY6oY4vm1AETp11rAWuc8gmV21DIT\/8fGfzsMvACtzXwoxJfbwxLzQx7QfuiR2jRzgpDVUSxQoqXegHWi9tf7dFXfXzsjJxsLbi\/9vEHG7U5zuuBaPcDDTKGdwQCk5+bbmA+5MvVbl7kUlCOOgbGYf+Kx15o3jE1YkLXvIleyjzWYgk4xc\/BzTdgYAI7cB7WGSmDhvP9\/KcRHrx5uJ43bwkc\/fuOc0aZI1jVfO4UBv8sMtdDSDj3GDMcllU+zU136n2ZL7LnFJjwDg5Xn\/DlwfT3VmmH5iIccEwuNK1jVGsBqlK0wAq0Qm\/npnGuYgqaKk6WIkhz\/DRfWRaE9E3MRHTEKlqTOf09M0oPFFqvThWsueZTffF\/7AhT7EaB8pqj0CdMBQfg4F+IsYkNzo1yCzcfkedb5wdoAjC6Nc6t20YCuDf41ejoVQw38YOSaOKfjtMu9gDMoIiHRvERqPZ4NwsHPXtrIUNAw+ngjhoYGagL\/a8D\/Fe33yJrJOVJKWnurkzhp6+Bp8bVVAw\/cIGLeWcSYtgZqKUKyUR\/E0fm5b6tuxka2TXO\/O1osdib1BTKE5Dw7xZh6wEVT0m\/gKpMiPAy8Q4CEyhPoWEq056Kkc0QRdBzLQ6to7TCG1f20EoKY0tjDryOsdSer3ZQ\/4H7GOPWONAepN7iPtJreznLjzz0ZOh4AA1LvCjW876fd77eeH462ezWURYmLhnI\/rL24x5ZPngwt6Hmk5RJsjLUT0E8BKc+z6IKwve3xPMI7aurP\/dUa0HJmuFsfYANaBx2JcH416ZMEc\/UuALATqUPOT\/+iqJdiP6rNejyBHeUP62aFV1L9HEqS2g800rDqTULBGCKJdZgzjtqIlMeD102aPwyKWgOXLVO8HcRdYZtoRMfZjtxlgwza+bvXm6jbH4X30GnIqGVBDwQ25EfRIXJ7g5fVHFwQAOnY39UR3K6TKr84LU0UYYC+4PkhwpWwAN\/v0eKdXZIwImBBJxTcjpR1oPS+IUZ0qYE7J\/FXWolgYm9LsOaxb+0zTZmWa7OPX1loheryrIhN+D48MtP8FCzsT+VQY8Tyv2adWeImbEhis6fjnz6GT5upsafyNrZrjihq7ziRjUg5UJfN6XCc4el7AYVMfhLThUHILuyGr952dEWg9G19KaW\/ZL4NGarcGUOBCWxUWioMbMzoG8eg3\/OEqdjXVCJ2bxcCLOGjpmt+YvULbJdoq0QPhd+985DjOPxElKkDcEBx+aCAHPaNw91GSSp8+LIBqHCtYCAhuPTf4+wE5d9mr1Loh2HsMLElXODxx+KzLPzwYTrEtnVukdjLWrNPAituu2\/DZei5MieTHjdU1vHsGNUFSIfiqy2wjAeG9QV1MHWaR2RimWKmJ5PxZAqTDFkV04u\/tUIxMnJU4l+3ofjvcsHr\/rSgkgLKTUw3sdg5BYPxTmd7CRh2VbI3sGq2Aqn69nwb8GsGyeyjRgETM\/sAfjtBPrA51M+TryBZCPx5qjlD3J8+si6uftFDMoZXfm\/8779eU4S2+5mq4jAo0evcCPYD7zkCj7Yd8C7ShSdYEb0SLC5Jw6ELiLajz9BpwzvS4IJApR8T03Tybe1LknEHEieKmgFwWQtuKY\/AF8UXcuxh7\/6WOFGRBMNq3fAZf5\/P4p\/45fKS2nhbLZ7JLp4aNxz0QlOA4\/P1tgwybYpn2rV7IeOixGnVCMh8SWGCzJ\/cFExsmqiw4pMgOEctRyuskZW4EJebBNQlspYS24kLEudfhoaj8+M0LBTVNLgTm7R6muWGSL","iv":"ede8f0cac4563aa7f9b353db7c5a8ad2","s":"ae25152eb7522b7b"}
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