Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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38mWasd2sCLLz9EHX8FYFXxwz9l69xj6aQkWTNzG6F5ciFc2clxeaVAJrjrOyw23tyboL9sZlKdIGwaYTzCL4KR\/AKT2O6Hcpa4kWG8y4JGio\/tk+Q1Gwm3p1D5lcQ1f1d\/nomK4qdupnXf9xq4NDtot9MwuxAtVkmI+WVVAMFCuXIlqgamKAnqgXbS6E30awcIa0ozCIMlozBqoYimIMqxKab4tsVTLKVPLBovoRIhFjpQz9gg11ZL9zQWzVu2goBb+WeXyJFwOqWTfF03e0S5Y3Y6NNwuw82Vo9AV7N7bNuPUKBffsUQ5SWMEAm\/rEzlJmsadj9R6YC5eNXYa79p8ogJ6G\/3VUIE589i18lkgi3IJdy\/iB+jNgkuugWyRnHx7Vca1mLukkSRw1smApreyC0+YS92AvLzjXcKN\/T8y1ykifE6fO\/xT2KYlGvmUx56YgkX0MKun600vj8BTKXmAvqvxJsR77l+pF1KEiVXp4VBa+LsJs3h66dLYVUUv+sREXCluf9zZNemlmvgSyMDs6+dDhjES5\/szyWJofrSp25amVh9hf9MCN2ut0EAkMwRNGCv8UqR2pBsp4Lmx6ZtpflGgx4\/XALjeyQJ\/y+6\/Xy4fCNoYwZpDpJwcoV3n4HQ3pBs6hlwLNotsLsaJ2OvBvSJS+O1S4BuuA7d9\/FZKwTt3tGPTfY5gZt4PkBgybTT0qHKfcC+gkN2w5O7Cx3CeghxpXAZNtmjcyefZDPASL0wRx33JvzKrz8kXdY1Q+Mctw+aqlDD2qSJpN2acyn0j92zEmjLmOsf6+6SmbZom\/JeYIx4THXZMeQI73PyebHtwyi3PqRU2zYzIxF1nztEriFDyv\/6mAG7BKkzCYYdST9UVLopkwH6wLlw9nUcxpWR\/MAhgsraKZxfuWGpprIRtM7aPQa4i98nzYVhlIkPPoD6FMwqoj7Asd7frtS3jqtLWHLoU0XUT7tfPMmWlFAHd9QeXm4x1c9mGnKJdEcrZIRoorzCxpRCCgjkAUZRi\/MGxgPPCh9n79PZpv9DFCjtK\/4+lc9tVEvnOpyCWmmVYG8KxAX0bUfKJSxRvUMLnPxxMXcHbO9VtTddcOWNBQyyLK06pyjp\/bQ8LRQxnV+pIhGtuUuc+RJraGOniVXIcMqdbU+x\/PjsHTrzeu7N+iglG3XvYw2sMNskmcNuOJcGXQZq26NKr3a90VVA\/DTOdHWjILa5Kn1MLgzO+WoXav6UIviy1sGkqNlcllG53ByJRQq9+3b5UuIlmXQA3xKCaLrpm6\/6Z2Cm+H8dXLPgrXNoRydoGP4Fau38DVlTHUPvFyNIPHPVZj1rEdFZ1mCGwdBDVXbP9ZAKwcKmI7oD9i\/8San8qSmIU\/IH4pL\/j9ziQLDYSGGN2BA13uGYgrKuJj3csbRykg7+F7JEGYMwjiFm8dqKfXKQyGfBec\/m35Zu\/cSCCkR6EL+AKoBAAn1nn3AFjlJhM1vwiy1e62nPND\/X8oFWEPb28ztINKR7UBIfCmX1ps5b7\/v3DfwWfQVpjDVtfeOslhQmUfkj+3ziyzM0t9dSCkJ+9h7xkhdvCqcBARtnHFTssG9ZxglW5eTCHyxZ7VPp71nW5utmHz0PlREJPnOGYUn\/nprfOo\/91n+f0SsHbm5qd+gWfIUsAs3tKLBz\/9zoKXOZIiHQJ7xRA2cbG2Kk4qY35lIph3Bg0bQe0QSDysYmmcFm3in3wExXsNQcgz18qsUapNsl38dnaqQyyaSJdHkMZ3bJLBsKVbybiwU\/e0fNb\/DZsFwPfwBKOEAs\/VhP3HwhG\/TYiDu39ptfa7g9MnR9nUBHfxkUM3TS4ImP47doi\/bCusZvTi3S7xxQScEhrQH1BOG0RUv9H65vjhzf2qbAANN3YEAKQMDH3QLs4dkpfHPZyCF1UDiUCR3bwxg8fj6sORCsGxYheyMwVUE1jCqjI94ZDMCWIhvUmdLvq9F958VjJz2xvDWaZln5YSmm8KlN3IBzlJgO9ya1c2bY2mBGm\/HGWCVNiu9uh1bhQLsftJevOF7\/V+qBXHAnTE3UfFHjdDk2EKC79mWW82IywDvkaNKdkziCsKJJVUrvx6DoRHD3jXaeEv8hoY+s6fjqj5GdqCgr3v\/CHe65SkCDV4++2OGCNa7XWSnLcOgPnoyFn22tcezp7qXNCcLv7heppvUqW\/KaGOq4hyNN7iOZnf0ot7wVvqD3GvUaICF32gSvvCUSrfHMUB\/FIvd0EOuU5sgtoTEewcUX9l\/KZUC4EYp01OVv\/FabUAAwkUKFLbIWbgNdZH+N3JBp\/Lk+Tis0nkufVDuipKoRE\/pGAGxECjTRaHLFokTxnIWBWtI0AKJJVSyKfxSy\/FGzJgIY+hocfquizwans6k6j5WXWaKJqcHN2DEDRcvyPLaIkOIwOm4Sbpp5Z5O+dHnsFGm47wDd5NUeS1Ek0hATtF7RWSZsrbZgnYKhCXHyOQPs3vBifH+QgwhMvuZXtTfXAxg5oJAXlgppZesoK+M64SaimN1MmBsV8CRLIYLTAck96pkJhaamvl3gGDpKpSFHoxf1YEZA5k0bR3CZtMLBZqu4vWi8g6PDp9f6uHP\/zLwDPmfBeckafvz2plCMp1f5YsOCi5zt1GXN6t5liVVD\/DNuC0T+p+iCVPKcha95K+vimMdilKSWv4wWtq5RFZsZ\/K9RzMmTzjhbHKn9m7Y5ci1xX9D3pz4M6xAktIV+YfGnWnvWoZM5GR99gWQet0KTT\/lCKlQUgYIkue5RwZApNG0SdfZh12dKYQgkj7NmtCIyZp7FVfzi8EuJFV9dm58lXsxOEV3juj4VQPAVyJyNkAbdd91Q9kCXgAfnXVFO23Coh9dhdhlRRKmQCH8dBc0k225qg062+1S8U8Pxm8aJX5pnp+1GS2ICU85h6GhSEC7VYMQ\/QRPsINWIExW2GX4fGkUk6i0bbQYkahsND3l5gdVh0gW6iw+n5MTyWx2BSr3jbr2zmku8de9t3ZkrmWgXG5zOC8j18bRodziOHSf55vULx\/GngIK5OrVwJanzroDbezgKmAYzUgvzfyyl9VeE13ofJ7B54jlcGkV23tQ9736Vw7Ur7BpJlcJaFMj4ohy3w18QWKsNHhORIYW4utogqCZKd0hrUl5SGzcNU1JbKa6nOMYYRnT7QMzTvdKn0dx0IWeNAIjzQr9zVT8WohQkTm8soL5yglnR\/adtuRneLJ7\/evVl3ULa+tltvLArQnBLhU9OEu\/7cem4iB5i131I7rMf2genEAJqAFPiKtzz2+Ybp0jXz1TzvbWoI00N5LgbWj3bGpwlocfX9W6yXyhiivTQppI0eGIN\/5a8Q8mce0ia9XT3TB87bNURJB4rvpItZK47PXZ\/eCYY+gcOAC9wTpudungfPo71QfNMBDpqZjTYkKbMkJ5ZjXI68hHaN7bop12zk3oN7Y77PuWlWjAo7CAheZ9DsccLU2vmsxSKct37cQHhrYizHUcGs0l1JTGhX+7rFAh5Auk6L0T47b5G+y\/knen8ayyDqGFuU3MeRWxDUpiooR7WPsCjnJPh2XRCye28XJ\/2mfada38fZ\/rgmywe58m1HaGaKwGuxqrD23evN6PS6KaOXvkCkm7APlTCyGmSLwYZVBLDNs0wieo0LX+Ut20F4fvbGYUvRYHT47Paefd5GdVRVQ13cOTKqA5SZ3xkorv4xVLjMycPJwLm5Q59zeOROoVp7iIuJRNv30WfBT9\/eX1GIR+yjHw0wRAJwPbzKhmoIOc\/pi4CognRmnzxMlO\/E1BPkT9s0S5F7nAOLDGchttd7m1m2GZ7iyc\/sM9NkISlkUkXukLUU4tHB5vbDhQhNYxqiX\/Dgygt0lLS9aZ30dFsHNTo6MDBPjrgs\/nvJj2Te5t7Hle94pnItdw+ctk0Njeg2h\/Um5AlvSy6GFEcZjqM3NI+5nNrGjsWfRlsM0RfukmIHJHHly2Mx4sbO9mO8LWGdAeNIjF2k5m1RSkuqcQDaoQcvusCiSkOWr1v+oexWlRz0hv8atKXAj3JbAZT+jWymryo1Nph16ylYwMScF3+FT6pOeKV6HujMDA8ADK+6iXveb6cbG9T7Qv5CPbcoueEFAC9Ni62fjxdSzKCojouDNHK2AmD7qytF6P67BrL+8Up+BLMNkI5\/AUerwQ4C4nMJ11+xMHQuBxdihHuxGVLJZvosTnpj7hvB53rh1RB+z4WyLRJL5s2wcUuUC\/1E3pthCKnbjFviVz+JZw9WpNlmmr1R6WfSZBOYGLsvECyHoq22LzCZIKNmdshG84VBZ+Viyke00FhRshNVuQ6HV8y5+Qy0XKFbM11k7+oi0or+WXxYgZebWzM6KCSoq\/yC+ND\/+whdmmAE9n6aovCDGF2bVZwmYPC84t5Dc50qG\/PtC3V8GhdnkA3oO\/8YowCPJmiBRZz\/GCxUm\/gPU+8kI2hrhoucabdLIeXPotWdS89h0z4DLu3WSN7G6xYmUuVDlmlbgPtjH9b0kGDVlOFpWdrmvDiQUbTycMvS8FAMWJNi7w46V1yuIiPLttgEBliFpDXX642pkafc3t0iJX+c0xgl4uck9wgooNUd\/XopKQY2WNtIjR\/kMbeft1fPI1aYjkVRoGPK+XVR61u+NYZDJmJRwQ2EWN\/n1kDmYwx8YwNSgT4AyATUvUF+tZQ5Av3ommXO8oMvddpc0Z8mziJdxyWSJnfZTvQVBSI0nh8I3A9PjPEpqKGu2Eodm4e1CVkEC+7GSiXwGsjBNJzdtjheYIGz8wrfg11ndiG4zvRDGC9Dt\/ETAy\/FZqF83Pok0Ua7i4+bWtR718P+XNdjSNjYuXDnHTNNC9Pf64wq3Dq7WBjDaomoOqGEST8ga4supFUk\/DghnbC2ymRnop4ofPGfYVhzVrQoGJ4T7JvYwIUe2iR+L2NDdaCsC4T\/v4b94L5DeIL+wJ2raaMHJvGl5+KgV40PkUxpiMUUhXnx1ZPQieFIFIi7c8A284O448vDiaDkKSwj0Y+3H2aXubz2aMAVn5QeS7hLB2DLbplDNNqeaI8N7RM800PhuIN8nmDlYivt+ATqfPl5Re7dDGQAxCybVrrLxbB+Lzc8aCMmOanjFuM6e6Fx88AvDoAVhCz2TcMMTQ+KpidK2xmse0hYZzrlDxRxqJUkLwY++HqX+O6nIXrLGTGfvkOSXjKPfWJNN18+MRkuRPAk3t8H2ehwDkU+eeNHvqMx3Kqg7ZufU+LlcJOtsL+z\/rwx+ZkVVoFTxkjZCC8eR2Pp5WeNPNvKnlsh0Cga7rdgnMSpf4F+l0TrczBQW7IzudzHXdRG3bRSd1rBCx3OCcdEAXoNNHt9h8s8wgqP64m\/clYnhVstsBf6u99pjeAmovq7pJuP1krMCGa\/qsxk3Vbv6K","iv":"797fb38dc866e184573f60c1a504b56a","s":"59a3d1001062247d"}
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