Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"fdb6c04ed2116d5a5981f88f6db8da59","s":"b9de271e7e53cf54"}
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