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April 11, 2026
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Blog

Top 5 brand moments from last week

April 16, 2018

Kenzo's campaign for its Flower fragrance. Image credit: Kenzo.

 

By Staff reports

Music has always been a staple within luxury marketing, but last week high-end brands turned the volume up on musical marketing.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. Louis Vuitton announces Regeneration 2030
  6. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  7. De Beers supports Desert Diamonds with bridal addition
  8. Subscribe now: $12 for 12 weeks
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. The 1916 Company sets up shop on Manhattan Beach
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