Blog
April 16, 2018
Kenzo's campaign for its Flower fragrance. Image credit: Kenzo.
By Staff reports
Music has always been a staple within luxury marketing, but last week high-end brands turned the volume up on musical marketing.
{"ct":"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","iv":"1c5f081c66017c8c7d539e647a92478f","s":"ba6d46ba67acca8b"}
Share your thoughts. Click here