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Blog

Top 5 brand moments from last week

April 16, 2018

Kenzo's campaign for its Flower fragrance. Image credit: Kenzo.

 

By Staff reports

Music has always been a staple within luxury marketing, but last week high-end brands turned the volume up on musical marketing.

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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Aman unveils plans for first ranch retreat in Texas Hill Country
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Delvaux follows city rhythm in ‘A Brilliant Idea’
  6. Luxury brands launch crossover ambitions at Milan Design Week
  7. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  8. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Luxury brands are now limited in naming capacity
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