NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"2da8bf621d0e2dc32f428332fb9be962"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