NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
{"ct":"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","iv":"c44f39ac7de663cba8903c8b6a1b05b6","s":"5229afea01dc11b3"}