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Multichannel

Experiential currency drives digital and social landscape: Starwood exec

July 5, 2011

Le Meridien's photo collage feature

 

By Kayla Hutzler

Perfect paradiseNEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.

Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.

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