NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"e7145e300b6b76ccabebfa332264cbab","s":"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