Jewelry
May 25, 2018
IWC takes to VR for interactive journey through the desert. Image credit: IWC.
By Brielle Jaekel
Swiss watchmaker IWC Schaffhausen is aiming to position itself as a pioneer in luxury marketing by rolling out a unique strategy in regards to virtual reality and digital film.
{"ct":"D7v5abuQgB+austX1\/djmsfTzBHbi2hnH8RnD0QwcSnkCEFLOu23pBBpk7vh1XnTFp+cSwqrQZyM5FRvvUgBDc0RJSAP2Aswo+45nv6AdbJtI8tfZ\/hALwx3CijDaF4BnxzNZBwdx8uftgbSbtzaE+\/QAZDQ+StNhu1PGTWeV65wdK\/i1429Hkln8ntdOqDdxrh+b88TScXuAISsV5W0+KU0Brgl6h2kEozhxAuyoM8Lb8tolP\/cNDd2SjRwZ4Jfvk0fLha9U6naW9vStteKCeCAT8LRw25yeUsA6rsYXu9hRwNviKG9V3qKIFIhcTTMR8h3DzOwEtp94bPzWzUAreL7CWHNYSMtLB0ET\/mtbLV4t\/n8L7iwaHEgedK\/M5NRQ5BYvm1FgcsextaqBCdgaFc5OWZ2RB5SyEsWmz9In4Hn3\/yRRg96lyZqvzvc+fhl2FpP+FTto5gJrxhkKhdesUSSUV\/JH66rLau1VzjprabhmYe9dggABHrXtEy\/U8FKBDu8jfZWJc84YU0JGWt50cD3M4T+DOZSHVXZA3XuUvDIB+R5Hg03aGtBJ1RuKWlAsliuBj6vLwWypW3qn+o6VZM093rUkVYYLTefilW72iyQB+sJLX6aGUIGyl7tUcjIvXItZp8iyXxGcb6vLK7KrDOAcZD0\/maxTMudi0GvQmipD28yXydGV9DPZj33W19+CBOn7meVHrGjNGHOzRKLo2v0kiALXfTNCfHtdnf8jZQYd6fr+cTsc5GX1GNTMMSc5ctETIE5udU8KAUpffsWpqUfvjI5\/9SOTe9mOOSZdy6Jj6rgwsu\/yS1QQib659lsfPGPrCqNt8n3PJTH4rVreD5tZ9xtIhvybFVWaLdpvJfEopjcR318cEyLSllUHptb0PTWuI9ZK7Q\/uGPgwcd6I+JFC40l3mpgGar5wOS89M6dgZgpOORzdKOOkyNjt1NzwTQU6DWL7UWuRO24vHd7vc1Rg\/WMJa6rf1YsFuy+UwxtXrg4znfEH+vNCvpciGvw3GTZhPHhnSiceltKKnO8oirgeTlUQEPfcYxMJt+7MlODNE\/YRtoqFqryIBMNLMO69DRmdhNhMOGAvFebp6gdpvJkX6oFzdOE5O57RVwRZ7X02YOT5hxqulJgUOwC\/YqE8Ij+U2WVbkPgFfUGdKFZQrujNDNDJANpC9xdcvW63aRYg4grdQfF14OFs\/Xy53G8EoompdiH\/oABKj\/WMVrMBr9jJ+\/VI6xSG0XfDFrj+5nqK07iLctwBmVWQInwV1Fe4jFw17MXjeBqb6E5r0f40Z8G3wk3XH2zMvbW\/btA0BU905r0mjw0NcM7Z38J4Oy+VSyCgxgHJjApW9DAl+L30kgzV0PzxDuq7+VP50KeEDYZVjgzrxcsMDgcFItNWB8kkXBhDbO4LGo2qPhzGbyvMok3JRog5e2svBx7EZZM0TVHfOu+bsDtTGqI79vyi71LwynxfP9fWZt20Ti\/\/i6oOFhySL5CQSbpV0OQkuarC5irNa6kn8o97eYFkD3EHLbUAf85OCoGEPekBPn0XRyOEc2cDMmhFbNmFo0sse6DgB\/rHF3vPU6ve+YqlWYAy45CHhvIBQXY6IiwsFBozMXOZ1FR1pLwM7rgszj28rndgDkS0g\/D6jr\/+a0gZXL1QqGZ\/WGriCDAJCeGypfDYykcDt2hhPYercNccgap3aHkt19aH911NhWggLzPDeqc1e+5\/TEpl519+J5xegWq3sDA1W3pIWKIiOnNSsviXKI6tMzIJWmUM4CYIsI0If+183n677Gl16zdnRoKaQW5td0kOX0dECfMeSdFsuwUEDpQE3AfW3uooLgNTxSW5IBf+cBXem6iyAWPsBhSzOkhjb7W9\/WiE2bw65DdBMKKsXNZuZMJKMeBe\/T6366LOh8Z12491kArxR9XjTKRFLNeHZhxyCY7fqXyzd2TOodLCyTthPLO03v8XnPKmgNGubyKLSBLqArUrUhipjTWZlw0x+A97PCm0\/7V0rTpvjtEjYW94bqn3cEjySnQwqFbXXBtCSxwq9wl6Ikt4O8y23JkkCMFvYP+f5IZy8iekhAcvY9KVg2gphwmdZypoP+tzbRLAuvdrcoAn9Uotwyfqbxo38Xo3a3rRzjOpOwctGyw1LX0FIHjkrO+T9X688rJHPBpz0wJuEpDscDCytkp+qfMbO4+aG+tGJ7Y6JXJxsLLXjWaAvKF8KXNLy+C\/Egj+Sy6myCNxo0HtNwhC1x0S+OC6ISswnr2JgKNZDE4Gj19K7he6IHgBLO6bhizToP6XSbgkAo+7zAgiV9v2ezaRLFTsSrwSrQxdwdUlba9ZPM9mXMyUILkyzeLQX5jrJHal1AfXWCGTujcGDwPkmFAVngKogxXoR5FaA6hJll3\/jOAek9mNp63OgoAVcls1U6HPlVfqNQDMIS7q91syh5+Uc+LmzztRe5OFRiqyfpoDZ2hrZD0jYrEUIeQ9FG0KH9NhXgByIxcKrTpklBxJQl7JYcsqQDF8esyeJ+1oao8yVWpeaePT+du+IDwGFDGLQBIlldPdMITBX8NF\/w9O8j1p8bhCLUqU4E7gE6BZPROndYVJCvETu0cAS1hvasHSShygFWizHMsddswnhkCuDRmNUuZLuSIJJMxaHVegwYvS4pfMr9vLRDAujtfIotDS+m\/SLNPZEbmR3hP3uDk205t1d\/2KzwIEPV1c7tyRbLpvQaWwhIzCPOKzopFn9k\/X1y63Q7f5JFnYLZI6Vgj\/a4mpSKxXRGy9ulyu0RIlvap+HNfE6+60Pk\/1G5uXsiiPEKGS8azhQWYDBMuQ+jqe8XeF33lXZmhSNMPc12WB0tGFTN8RIMBLQ88NCnGvQwWAmQoXihUkEyEjaQ96\/BKSPC1aR2gwI0zmLwcb0wgy+d22GaVyPIy6l3LB3tV5mbsjUIeZtZn+Uu0oxbUiBYDeKtJT0NRC6CYpSe1DsGKasiqJ9Ufe\/+s1KORSE\/YDoLeXAixCPBu6UTBtnq9fctzgAYTI3HMcaiXwGQdByEmI9BT1yBcAoYKe2V3kaeVk56mGG\/6jHY9nM1FR3IZS3EUz91T\/Xr7Mx7iHcGf79ru1zNLv3xq9SgWH2IwaZsYOM6JbYR0ZObKcbKJEYeai1x9MiAZQDpp+OHI8O5gj94X8aQM8ojaAvt9QM+KjTO2z2T855xL6WyZ+XM6XXMlTnCdjer5HTjfp2JsLNnbc5PkRjXx8A2kQul4KgYiJsql9BS\/jxKBemup7e+jmjkBvjPmcXBPii9jQ9Tk1qNnC\/VoajlhXXwhc5M\/QtlW99dzRTTeWlLVX9hPqYbQHEnhDmFev\/YlCIa9e7VrmloplZ0PGNUTP+7ppDT8ihGv5QVIyY2aYYybue6VKVWpyLlvmguIaulNo8AtIfcUz88Q3rmXCXs1myPk218r5G9+P7a0NsZDdqSx7DJqW+i2luTSNuYp1KiaBoBr\/geTXAvWJexXKaKA379vGI6ZlydJxWx4kVLJ8THZJgKL7Rrz\/FzaI8lszXtN8dLvEuYwGm00+xViaoPePDUHU+9JtKHgwjt0bvodAaNqQeYOK6kYkxryTE3DhBBvjBrA2COTptQ\/h8kdVHFeVuRQn6MvAodBqVriFnuhXn7SMODw\/+weWk2MRjbj8Qe0GdD1JmLR\/8PSUI0M8j26bAow96W\/PsU2\/pexPkUE37qTL9\/okGzXM7UYKXhZznQwMjLAv+a1FN2amS057Od3nbpTwPsJLs\/ZqUKHqGgEn2CL6lv\/C+Kdgj56in+I+olAAbC3aBskrlnwNuqaKDeESAqhfqsd1vA5pjZOjkwZjM4yEEarUbMC7Zm0AiKWZWZLi1w2Z47eF1RP\/dNJEtFktSYhFEKHgOwG1rixETd10XvS5qyFaplNyU8CxiMAVA7BKc7HCPShKL6ZCYnl\/qOVqcGq\/UjRH7DM8QIzAnI2\/pedHBEp3H1szynzKy3tDBdbwevkOoq1yZ2qwyFS87PDeHiZOUO1gWYIJ2W7U6qtO9iWRcQAh8Qi+wBCpAQM4nABcSV1wcypr012oZEhWjwW+KimnHG5FXkP3oyF3ME6GN9n\/aXVF5bfiOvBmxvRklp0hI+Jvj0c9\/YdggndWV94IyCfsWEDkOGKO5jZt6X7Ko\/a4kvgkKTTFI9aq3yH9sCyOrYjQs8LkhQSlMQwIT4hQDYXD99NRToFcSlgt0ktetz9n0jZYnDSRA7tF4Ux1JAwm5pC5o7jPPkPYr9PE9csC+ROyejRwQcYOd0mKUP5cjxn1fXNBiGD8IamJBEzgv24mc+W1D\/nQckEY3GRJuy65x7XnIdGiErrvxvGshE0XrUG4cHE+Bz+LudII91SAQo5VX5+MZqfqnM0\/SCcm22qEq7fBfYIhqCY65zaJb2Q1e0kRbF4FGBVXoiQOZ6caZ3XdPppFFKXxugCU969Ar691IOj8nCZvd9gnZ5pNh53I2LKjhPvT2U8B\/Qe22vgCJF\/W7vRaeA4cIY1s080l5MuHYRj9ELiu+BLV1omrXcrbF0jVi1LvmYzhFSp64+mg20jeCs6YLKQ2qUzgAkrqzjRrU7dLBfucumz6lmUlXsU5SJVBUeMpMlDyRPrDjjkWtqOvB272sq9h66UI3a1uvB1rHFUGN\/n2pGQ\/i7lxVU1KmHYPngQK7LYD5114rfQqVc0dIFG\/ZBV7qvK1LGDp3D3CkTd1Hhv1hTMywe98ZZAC3hjK+AIiWHEqvJ5RGJpUyGNhIAebJ8poj2wtUZG\/3HcAMQLPMThTe3aZ3uv4bopxHoh0jQ7mURfQaN7kwQ2txw0CeZeWcgb5fZkciFjqkIR6IvOikj7ujv7KA4hLh44pCIRdyewhSKaOV2DumYavpeD61036TcXxWbCcIbjtq1vVdyGY0DEYHdblxyIubDY0qfE4U7AcWcoLVZR+sjPa2U5JmpF5yAU95AGHOxKRRGcWbGeXAZT7EJYtrOOpin9NifZThQgvo\/0pa7XGthXJzcqml93NQHKk7Wi6+c1TiRARwhfKQgjqRoXaSrsmn1nE31SmTFvU031dvjC93qy9UFzSGikXmAc7g2i9Dlcoy4I4RdEwxZhO12J9g219lTK9hF14\/ZXrXREzFKnCKpFrTX0GE9VGPY4GcmbFTB+Phbszm0elrbqTV0hF6MbH8dUQNPpEmKs4DM0mvqxk6HlChQmc7VZrF7iFpK9ayfJdUI2jjy8nORISF3ft5agBmSStYrMD\/8pnYnU6KsqGJ5sDBoEoxE9JlQOYxChB3HilE4zhIImNEI8oKbWNOEXKLVTvzXRso6bIcNZYZ6Mq+0FZfbU7ds0a8DinXZB34uybr6atyR45i7fcHRDYQ0tCR8jcGHoE81uVgmjf8NTR0brQ\/Lj2n\/dHNYGyFRq9GBy9NBxrRKv\/M5lWNrIeS6vNCqzU6JS0L6hjXoS1fq7+uWI\/r1pAkJ7lJI\/RX4ppCUebqQ4XaIJtHYowEz9y3aaGETuq0HgyBNq1u\/50R56DfUi\/BKcNDeYvCqxns8BzsZzNisDkCejlaRpVBtGgLrjbvikiTApK2p71ETYmYW8H7nAhx1wEPwihZHbtdHS5NdG4mlMMjiKqV+rMs5aLALwJ7kXpcKwM+TteRdCWobn8KV4HVhvec0iFGF8untZqrro3MB1arbyBEoHzo8kTDRbVeWQSGjCwEKVcgFg0kYcvyaCZ3E9mlfYuJlPbrfHLEMnwMLPyVScoADkL5K13G8ro7gYSI9ZDIzux0zcXMWLyZI1iuvRJAA\/md8d1t23wCFiLa2UuWSuZP9nwEs7FqXqjVZL5wSd7Qdlbf8unfz8WUXhcNXG+Qp\/FbA0iDlTfBGdG3KycCt9OufXpz9Nt+Le9LBXdPr9wyGvFJPOWWn1bSP6tdT6t9BPxWg65pI2P2DLpAprJ5QUbTvZ3q5dvBff8JzmFN\/C0Bl6JTISHvYIhmVO7kTnoPASEEhPUWv2W0AgwTMOecz3Po8x55jtoEJaQus\/zCrlOwyKEHQHXlpHHodxgycRiJtHX7xZTFKRjjVc+JjkyVBc42E7GfN8orvkwW8zR9lItxunxPBlt+wL+6nP7rhRoKuIfZ6zTMTowpORWNeoxp37LG0FDf\/joqTAmd3FEsxGKHA6ruH4OCNVh4SG1XF0r3lXs2+f4z9LAsg3SV+Np0fFIDKB\/9UjU1MBFRD496U6YhFV9\/vbBHu9sHDjMGO7FxVXuzPZrvyPkFbCB0TXJ2iw62FSQqb6zTc47eoBUz\/ZRUPpNTpwo\/3EUocwxv4rrnG3IN5SrH\/aUXAhr5AAagWi2S47BpNnPakj6qe+9qapI6uO5C1m5Nmio+\/vDSZBklCxr\/y5Z+go\/3fyRwa3DnXBe5ubMLxHUiCF6FY2x6QTEDEFIRrQFXCMBZfsQXJNORuUZl57lNyG7ES+tqm2ykk390F7Ucpei0aFD4766VyEoCwJCel9RDptjs+wp7zpHzDiKfp7YdH7jgGTP\/CS7RlZbvyDQ0r1++\/KY99KrJFrYoPrpxMkU9jxtZcDNd2xYCc43OZ+6XlFVooUEzFFMwUX8emnNKwr+7FdY7ov4KGe+ZjR3QfGHaf\/0cOXXBgqFyO42aPoxFKXdym\/qZEXbuwbw7lwQ7tzYPK+TBNWpCCziGXs0k7Hzn0jwu1cngSzRh2fpg8jpSeGLjyRqP1n1ksu2Yg+9FGP+8j7AI2u\/rphSsTe2G94IBvKZ8H6WnDQGzOkcL6UEDoDMZvXrC80aLrf4IXAXCaLCtJXmEaulbm1ZqOGIeihf5ab3CnkveIZcexiIHc1FZZtENKWJDGzBaRQ8NBe+T6g7HWKy98+1pB5kWtazy9sOpk43zRupU9hBVSquluC6kOReO6\/UjidKvEL9Sud\/qU3wl30vW6GzroNhs+UjJMY3b4A1XMLjp7dMc67dAeagOP4\/S8Mc+4MEstd7GYValr8IejGO6YFpFgI5nIKVE2UaOIRxo9vdDIblMNaQSKQOw==","iv":"d71db89fcd8102f58763eff30d925ab6","s":"2b02f1c8ef34c7af"}
Share your thoughts. Click here