Food and beverage
June 11, 2018
Moët & Chandon's "Must Be" focuses on moments big and small. Image credit: Moët & Chandon
By Sarah Jones
LVMH-owned Champagne house Moët & Chandon is modernizing its brand with a global campaign that presents the sparkling wine as the choice for celebrations of all sizes.
{"ct":"faEiaey9Uqcdhi3FjvbIsqQITlniKOjke6fsxwmNmYmpkdjDU2HnQtjRuzClEsHag7SsMyUWrIoZFD2AVKO7FYx8kLjnh1zkNXWMQ8pn\/7DtuCbC52nwOF5L0xWjNfXqc5lIuU7QdP3RKJ5kURsR2d\/rjUqW+giXgN+iDFD+hqxszBvnGk7gl4uuVEp3FSJDoJAf9qLGBsUBxggnAC952LGLRSii02MU7lc8nzTkMW4WnSEEkgRc7efivS6zJqXVVtblsBeqphtr58zDGnx3WP4JhuaXAl9or5WniOMoGhhWmQXFYn2bSac6FCQoVAcq8wdrSrmrEMszIgwTUo4X\/tci7ydHmCXz+x\/CuJisGp0NpzcbNdig9LaxeQ4VEsPZkC7XhAFuRKE4PtV1VKWSFLLs4bI5paYR4t3BWmQGQW4IMVJwZtN7PrU4jhfQu5fGeK2ERvVVUTYmehWoA\/p1nrcw9q4DDe5SELBC2piw0W9et9mt8IeUOzzjzHsP4scu+c6qwZ\/mB135xXxAMX3lCXM4h\/s2m8VNWwxYb1erK9aQosux07RWceIV5g2uCSSoo90HOqSNi0giVC9IajoFjbiVYEmB9RXd4JnPxQ0c1IirTynFLp+Zr5w\/SmWqcXgnKPG\/+v810zEIIJA17vh\/T8shquJqeh5lXc2MKWxC9xE2ZnqZYPJ35opaSmOSZQMJ+M9GaPXYCeB7vTAeq8NVinwKHnspHHLTqpGLRkQhEPqhKicc46TAxnSG3e8ieiJUCYrpW3tBKNAoa37jW7c6WYalsDmu4y9nd1D4xtDRlbMeowty0OZl\/uGt4WdhKMf84FNm7lTnPs7t3h\/jMAZgY8+D7\/\/4wQRwOosnFP\/DmG\/kREgaTpZpe8QCzKqg3XcN+uJnWIoMiPssPnJ138864E4edOxO1bPgMO\/l6\/CV0vgXUnhRDbblQwMEJQVP\/Zg+K+ZzL5PcpBRMMYCvjmBVF7b5VVUnq1F+srbrfgkUJrBAkWp1Do\/N0goeWxZWyO3veT11WmAqO6THN5Bq2Z8Ty79m1EuQlvTkvsLC42a7eKJEK1ngXC26QaXC5RaAxbRELYjbN7DomB2wJjfj+Hcd5aGdLnghYAq29vFUTiBS1fkdZhKdML5cB5Db1qEtDFcSa3keqSHn3zgwv+0CHvEFpWaC4btbhIzdSVe0wdOuOZPi\/JRJ5L3Z4CovuFwfO3kMd576jwHmoHB5HOGWhbXqVVmsrtFuYF0uZhKcb9yqLDB3aKfN6yn3qFNR434AGfvQHO3zNz5jxcUAFJMSz6h2pruLfU2Hda9FMdRmq1UuLSfvnk67Jh1XY\/hE0UptNT4bNzqR+fmFr\/zUOwaYNyUKbj+oM15F7hCUhfzEtqun1Jz+Nqf1NM8nBMyOuTxnwonHeCi6BDIYxzJyI5bAvLKP\/O8poTT6qFCPZLjgnPVpPyUeKYveqGlchusgTqv1chEKezOK8Lw1irSopc0X+vxcbhN\/zxx1PuImxqfg1cn6qv2IVq5z1Gbcj6+2lwxdEd+nF+BOw3343LaMF57oBeDLc4AQR8WDoZ4ifgqaaLQplAmdWHlGbR8iplY7dhRi4le1MQkAxYjQR8byjhIYgLGBynqrrbUx3CPkdwoDp0OMbyBjkxegZBiCuSao8kuGw1e3zz6fxsv8VIUUfyI36axXxscIOYLBr09jhsNWU8ec1\/sIzi4nygWM\/Pxi7T8YZm\/ahArhH5WSxkOf2qCE+ejYGUFIelkoDVseh0PS1YJxc4iLLSUiFbarVf8gsClQ+0JU9Yltp4LkubJEyfPi371Afsz7jtHNBCeYl3JA76qIZyFz5tAdqwPDK+qc7sCEUGSt0\/lY5ZB+wcTmfrKitkzczJZg02gHt2wjJyxHe+zUTmaO1S5B3idVcR43bzx6RWKnFuvofH9ZFwrzVRE3QzJsnadDKNGcA0mys5tikrxC5\/LKt\/QtsZ\/OYK6Qi1lwNSO28GJN6VjGh160P+xTWQKL5wcly1mvHohY7GqhiT2h+sX\/iBdUqG8DiYEA7csusbPWHl0aODi4Xhk3oHtT9ElGL9ohvjA8NjYVv6npuFGTPSI6DT7euyGqFILedMQhWn8WuQKXQ2MkyfHcYGyRwlA37hHn4wgBfBc4wOPl1Y19ftCuNTf1eQzaCHWWajC6bALMN4pwtH2rKxAjDMX5Avq8VG654WSDY1Af\/i5zaRwR5jbbkw9ESE2LNAVfCA9IdBZ5tPqDYOMiZAacHFv23OoQhtP7AWwN9ieseLNvab8TwyjFI3L4+AbmbesC9Snn9G6vYVb31BCdmjsuIL2O4RWY4iRP6qr966g2UrQHThptoZs00\/h2MEf3DnPJBiDm4KiEBDXzVuiSYzdgDGmRap5tnk2WV49M\/Dunz3Th4qwBzxHOGWrh9yweVmBM2FkcHWDBHFsJxdxyBcL67735DPEYDFFnjm2LZNxvy2JuHb8dJ8bt1zRIcWQF5+6FygiAzJJNWq5CNK\/qc38AncYssi\/0mrb0JTEH7cTdWwD1vC9dAGYdBVIfwwIYdjHjKNAlw6zhyv5c0y1+IapdoxruELBGpZaoqNWYoTS24g5khpEDuwD9y6NM7CeQHc4kYiFN\/vtSU1r3hKtTDNErgWZPYVTUfzai20wjqQldAuSaGPJ+JEuQcjWAlnxJRnE1n6CyzOaLYCUX+q7OeFfzYD+G+QjLkGvy7zwQaC+p9PHmc9lWjfOGBG2vOa9oh+gm14oiBXAB2iwFPvbGuxVT9MMVX4H9F0CMQ4zhHBWSVMIcgon0s0MBcJ2j2eLilwu4XF3LU+MGmehImKMiu0Oy7XG\/rj2kL\/5htgBAucxsU\/FskE1HwwlDAlrnMpR3txHVAZxx4bkpG7+uzZGuvW7O+VS\/U7Ft2X+XjdsqdEoujsYtcnxBEXn3YD5uaSR6sDzXrem\/3\/SCRh7fj0XGygS+PE1+YWbgU+vzMtjLTaFRPx+GdyD2VNUXE3bPqpNL5hf5DtCuLhe5npKXKcBjLQzkYQxeQTf864f3iBzpgkGzfvbV5R62031V0y0OngB\/huBevWBYkUBu+w7bHp75u9\/nIPe\/MkpK\/\/ra01FC+xZeQ6M\/NbIY9snF7oGm0eULhnE6GC6ULjWxEP1uJokrap0dA6hf0LugkD3dt+jHdTMik8Vb88++fWs4dvnv5z6mOP3bZBzcutaMZ\/w7\/dp33LzYcc55rsX4xr2CHc3roCJe9VIwH0HVbWv+FwF5NbzI3NrdxEK9GoYNb2w8ji8gDiDlAopZLF3yWEgdy2FLscNlrGIEpCIBvYDV+lTTECGIdFgDL\/RjCXFdZPle6MK1CwVh2PHDjpGHGIWphwAwhKri0XjpCUoEloNU1ZTXJc\/O1GZHVukKyQrrVo5eJbY0mWhZUjTT+yuphNbV9iRZ0KGVTXy9F+p1LSXANvIQLk6pf5no1KO9BDyYRqO\/rj\/MviCpvgTUQ3dGz6mMwXmKFCPv1teOJyw+kUksGAdzMX0Sdji+SI1Kdxmph8QobRc8cmMgUYb46LTSizVn\/Xcaw5MCWXUKtJZWhnEn5SqF12pMB+MNOZ1tsIv+27QCLRi8s3J9CHcT3pj3KSlyC10+ngLIjT5of8PFGnOAhnpkl\/o5ZTKDHTFanV9t4dEAnuIUVZmhLrwFtxRVFLHEQsonihoWW2Ht7okm5kMDo481xN5pzJizCVD3asbkkPvK194wjhAsebJHTh5oB9YIgas0rsKjObw\/EueYSNsqDxp8XoJLrmPglYOr99cBDKqSQ\/vas9QjgmjZPlf4oVfj5UN\/c4Qmu\/CJIS1gfO3sudNSJD018uUYwXDHUlyc7myFnxw\/evK1wL0nPrxyX+8j5b4silK7MMLjKvM2BBEtfNE\/HBeZ1gekuEuF9BXgwfxkBspsfHnZojCiQ41tOOgQCQz8nivRXZZAzk\/kVcgmeNm3WXzamTwRiV\/iDmrQCJr6zGTE7pU67wnGabsDyom4kg\/GKNeWbOgroN00T7I0Wv4ZNxEa8IlEvN7ZHj6UtPuLWbst1uSHXfS9UYY5+jxnCi3NfRMFqLA8sQmlMtS69woAPG9NucfgEgD1WMk6N0mAoP97\/jLucOLGgP2Nwozn9OOWazRsMRrj\/9M\/rXsW8GMV9akJwZ5REAWALgETEIzvbr3mZSm8wUAWGmqbbHY50z\/BuqbpcQwJ286F\/tsp0n1g5ksgMBsE+QIzijfvZF3G\/l8+MV9ctBd7yaHdkwI7iZWbkBNSL+5OFdxybmrzsXDHHCQX4ql8n2ccwD0vrBrJDpvC2d16gz2E1ZFD4Prp6FxHQ+fGYbS6SDWJy7G1ic37B6I3ycvCM6+N4U3NE8a81cBT62Q14jim89obPGTVNFc3VaplLNPFOc8l74eDe0YK8UuGpGbiq\/0ZA9ToKzkuYM+CpkH\/rga5aWRxHzTojShUClIv+ONmBhVCJ9UTbZBYfyXEtIOT+ku2Ij0zojC2dde2wN4bvSOqclnUm4GhcAxvcfwN0\/bfknA9wQzRx51rE4gFnYzjnnHZfUvHSpafGl2pHUHksXt5kH2NqxDQN\/oV4WGcoziZaRLJmZ2O3NFIwglbiHo+fFgx9smbRBsSrpRr920gJMlm0f2oIwqLaKoHcUnpDmd69QNrK1JzhSOjyqn9kKuHthimJWh7nFbircqbbNABqxzGfQSgk58ts4ph7m3lOYUhbfuPF\/C0Ol3A\/C+0QefRFenP6JDwYwuNrtV4jJNhGHy6BkR07H3pR7OFrFsdY2PKr+EwSKmsMy4rTHYEuO\/aHVebbhcyqBqjN5vr8NMoDR72lkPTdG2dI1dgiL0ukssvXx0UxtqAxacg25ANnOv46iX5duQZjLP7eyQJfP2yilfMKPxqkQA8p0SLVw8wTqd8ucLnLNSZUTqkSlv8\/6FPW5lBbe8lZRaH\/wkB+JebelFCtFISr4XwQUDVks+yuaSDO6t56i+xpqPiUPNjmlWleSxr2TxZk5DQU+PvrFnyHMWEr7M01h3w0Sn\/g51UrRosPStUfUwQUPghRkBpdZ+h593geybYr8x+lXm\/fT4qp6aJT4fm+3dNt5JDnpDC5qlaHkklTLuaScXfOUgZccgCXo8yXxdYvzsSBTE90Tv2c\/da5SkKm0xSpO0zJnXahjRNtFhZoAnBLiEauOUyMPXgUtv5PDYEo5wliN2d92r8Z0kk70aPTRhbgko8RJ\/S8BT66y+rCYl6zp0Q+deYsnQdafPYQRIvLjZmXrn997f\/BaPjJCv2Mozdnlmjir+36XiCUp0TgN0Y5UsyTH56lmF6+PdagvO3j+PYJXcFivBtMSfPoo0QJRSCA\/iyfM49MZxfsRFXeXjDCcL1Fg6uoSrqUtNCFHHG8oGy57jaPmi0lHjVwsFAhkpY58T22e7Eno4bxasfUNfAcdi1YCUiLYVzyFh6tSdKYqy\/J6CfPt0Y21WVIEPWQhkN\/ewn3+yB\/2NKLOnM27VaIh8fFizio9cU\/YgpIqCqCRNNxibohPF+fh21l7+\/wrQJpd+y5jGHlwF7yrbq3Qd\/9cJCuyXgQ6J9k4kUddRISkY6Jf0UtPl0kcazonUF4RZMBNS+wr\/+ZdbHr2rlwG1O9t\/5\/x0hP4ISDeUMqZPwbbHHQGmSgN\/hT8LckWMiBmFZAVzxo0ZpXb2+4j21+I\/0D1h8mwrdnMiZpJJn4o5\/etLjlp1MsEORnQXkPOL7ZQlr\/pHbRiBQlqca+i9J8CJJfX7BSCdlRowDG0+JpcGFR7P1Fel9GnSwSPAgHaLmLzk3w3mSOgZSakZeRJNQl4KBw1VS2jdi5qho2\/V2xwHRxaNQndCtEqkPfXUe6NLZSHyC8OWkMt6RIzP75gl62iMUs7IUuR0uWEkoXdc1GWlMfiblwZxVToLWt+uNdgL+1nLUH\/UJRWyMFeUAOml8bpiNypdQguGDv1+NQkoWKVTE5ReU2+T6qmsdAM4drOcz6D7MHXg4muCrJzaxhsxm8lhFJwQk2IDSz8oYyO7aH6CvjEftKNSpPMUgIQiCN\/FSuBLeeB+mQ1Wb31rPjLc7bA9hKIadWhLlXXIffA1I7AmsIrBFsSKcoqnD1GqgThNzfotDIR5TF7iub6XsfOJxs\/I1f+7Sa\/sIbvg0XnW\/z4R1CVjYa0nwgoTtp3mrNFAb6Rsvymb3ZFA5gjNOaX4NZMm1UFNTeE+Vbhf9sMOT8w6xSNrunIaS11qryibvzNcPBqw\/v2AeDMej7lrH5TOrihqNxiUbTkmfhyNOGB5occvwAq5e7ba1DsgDe+wnawYOP2E8PZkxC9wxjw3gBtXagU1ep38UbS7L0vYsENj1fkX6lAUKg8qOxxVvqXRZ8haQNn9\/O+toare\/+qyufyJzYG2dE4VM3HWENVWPuj9qgDkgWDB4kFn5xwDfX2iKX6tyxTP1PsnNNQcS9zS9yRxfmUTSDh8rRctRkg4gEUkC5ZovbOWk0zB8GABEsdcJpS+qqxeINL5Z8EsjG0ddOyrYI6roLD0+0Z4ZLiKQlBW9H\/ExilBXP3XzH4OLy9a7yySvCQ3H+mVa8kRAzmCULrpv7dcHKtL+WnUBFWho\/QdOO6495+aOdP\/AP8uAVlw+eDdfX6nEYfjxrIjdG2HmNfR1C9K5H4mmNDMLVEM9PQXPx8357vzK1qnLUey2t5gsKD85QlgU6RtsBSSflWdWGCHKDlwgrfSUthHEyRYwbdcyiPLN\/aAVs+b2oBSDon0WXpIstKCs3vOw2srlF97rH0lq3FA1Qd0ZxwBm1GqIBTYMDUriMxmGS4Ja2Ym0EUzHgLLKA1xWNYhPagYzHdidBo4UJHGyc0AHL9x6aPRwXjgy8SA6qvaNiAxsd1EsCeHedkpLv27ZM09slGrKU0jNDdxr90Hwj+KmGXcby1asHNWpcoF7JhGIbkEmDki+nVQbFdYRX++IWNJ5efWW92Ggm6ajaoo67D1qyhHY1KVZ6FK1ueSAmFIgoZvrypQ8+bIHN8FuVlTEF0IV7T2pU061eHuKT31lZSc5oSK7jypnDOaG1D5abrJyxbsycWnvL\/km0tkFsnuanbJAEEO1WnrF+UxFOCi16RTA\/vKJlaMabh00hwsBPY2Sjaxz133uWagH+9Iz+AyzMv14MAE8YM0ln41GqFmn7NZ09mlKv\/M6J06N9zn3e6Lhf5h\/phEdI+LP2ijkw94HAi7WWvgiiyM8gD2hSi0wq9wqKIhC5m5BqMbznDGFSpFSgl246q2iyBhUzo03fAlaKqM1j0wgOOHAuQlpzDvmRWQdTyp+Vtl32O+xbHWOlQ+0yKLNqKdA+Agc94UOFKoi6JDHgNrKC9RTo9I20wh9bGMoSJSw0eCQDLCKYXUFbFj377qk5srse99T6FBy0\/Izeb2koIvkxmdT8hiCoAlk99krTwjaepy858Oxzi1SHUEX45pjvFu5DvERYYByJ1hLSZuoDUYNy0Ac2\/AKdUvQDMAq3XYl34806PEEDylOsrAtzoDuHqJ4rS5V3GxIe1R4DUxTgztE5\/7DiOWaG31D7PGxJ6kjcCusXG8GxJXRmX2CE3SF+9ln79q6aZWhkp\/sgIINuJ+Te4Q9AfMdl\/\/kGNbMvAHIT2KQY3Rh62fnJXCXGm5OiMEXeSh7sPFluJ97mh6gqKemjgMo8S4PGcPTCHioupR4nNd5032ry\/9rKtE6eKmzyjEMeYIu4Sz0qw4CroVbZBvbLDXAh3r+9Ay7M6IS7ECgHyawgFMrBRwPNhYvyOBiBlC8h5Zl22h\/ydvOY2I1i7vjKGq35Rw8iA9MOvqCWTuOucCw+UDi1nC5t1r1jSVGssJdpU3MqryHexXlcGZTIt1ndNwo4lijF\/E0bniWRPb6zh1WaatnVrHoVRIev25JZYX5OKHj8XXliw==","iv":"298acc63c28a15cee0b9c2bbfa308acb","s":"e054890790c92688"}
Share your thoughts. Click here