Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"b69010df1a63f80e70ee2af204411814","s":"65ee3c7ba7d25eca"}
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