Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"61292196a6776a91229745c35d449a99","s":"021a3090d6119f62"}
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