Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"d28f284a9795f08450143f10bc8b07da","s":"932fd0685d7a4087"}
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