Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"3cb3f726f5d1beceaabc74908762ed14","s":"13746e13a8cb13de"}
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