Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"65c5837b666dfa1574c76cf972a1ab20","s":"72b5debe73ff2f90"}
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