Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"0c54dd1b1d2c479b87b9b507fec29e26","s":"0f7427cf120b6104"}
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