Columns
June 28, 2018
Thomaï Serdari is adjunct professor of marketing at New York University’s Leonard N. Stern School of Business
{"ct":"+LTv31yEFTUUQU3TDkBO6zURe0ntNxsXtf0d74h8xX74SZN8+IWOwIJxGhZJpkvS\/WCTyLIdLc6hs7kyZZ0eGXADk+\/sCk4z8UepTvEhwFxUeQw8puYh9edpJ2\/J8I1qLgl7oD0Mm8wIpFqXCLo0NkgF2c6fWOzL\/Lea3cvSwt7kwlSGuRpghl9WOTf9AxHTPcl+23N2906YtBl7o78uCT8rJBrPs+\/HdRQgqj2COeKkkonkDKLYCS8T5oZVykNUkQx4q3FJ3mL6p0Pvx4nIzGxvR7UGDfNyFN8Aq2\/gfyBKjGYuLE00rPHT3UsxFh5A6s7lxrSeWFivdZuEdwdBjG9ZYIa2Vr\/wAMhLFiZngw\/OGKr2+8kID4Jcweyp2uQqwY\/iLGXP7eOcDMfvhZeRXUNNV1VkVoKkPCt9D2yp3avpgXl8P1L77iZ7z0O+84chZcidTNjGySjohylcnYZbYTB2yNeepK4l\/hXHlnVMo8VDfLr7t5gViYmjCzOsF8\/D30j8LJkgZ7pgGvB+gR16rQWZUH43xAN9AkxxwQi49zMIX9XuEhMLwrCJup0PR9Iya6W0XFHbwOWMXWY2vZEbimc1wW7rnf3ulpCKcNSed9qVMIjpYBgB6b9wwXMYmUuDsVVpTqARQ1IIA\/10tZVTzmQYSMQrAd6oIFtD9jMAVy5JrzS555OFACrCEq\/v3p7AtYzW+Wq+e1mBX4rFAL14O9iFIUW76Na9qFv8\/zCciJydHDYau1ZjjaqBwNZ1N8GQB9MRKeagSCoO20U770Ga9bJvgqyv9LtYJkFZAncj4MFqR+TyFaVW+FxLAOHzbyFJismFD91ln+zQczJVGq8EvDCQ9FtZsGS0wdR5XK1PkA3HMWUCCFTFzKSagmCMrdB3PpPL4PMKCktn36pN2hRD+VG5QLGu8Vq\/O7mr0etHJ+3gmgOXvSQbJaTJyrMB9CxvYUi9aAun73Fjdj6BANy0N0ASqxUc8BfHoXSrdJciQUkeTQkuzmgLaCFAAO00F\/9AIpTZM9HpKt92q6tZndYdpYdY+KmGTFbZoXCLAOaH68MiUUtAp0pHu9GDB5M3k3MACvok2A5tazFTl4rVSJLXgmDp4yKQwEvwzs1HZpvCDksymtqKeByQH4kkBTWtQ4aQOOGIVLA23eQego0eBuJoGPfKg3ltsHDjH0Zj7Xj8AqYZYDf\/S1NreuzigQ1tynSO3S021kg5tdtsZaErWZwIi\/2WgH4UXyvAYaZb\/Upi5G5J2TrBKdqz9Q4cgYtbSUlWsU7Z91zg7DLLZ78mrQhVQz1V1EfVkrx9Fq0TN3U9lQspmdOa2U4xcWmHTk7gcyY0toZxVaDVHJ\/7l3sldzjlaxOkqZnFqfXKPiruD4AnBGFRFjqBIOcUJThFFb0QJzyJ4sO8v7F8hD5B5McVEQ2D3D0gXDCjoIgVHFwAVBfTGISD2BkN8untWJx9hEo6rE6CfbsX7cOsMuZWfQ\/P5CT+v5+qtuIM0uTjZS3nTpPmPerXER3Fv6Z\/jFWhdsYmSVvtha4ofFpRkcRdv6ZEHgJG9WgFw1QJnvH0X+1qniWiIw4FRQD0oqacDcB7uN4yzuMFU\/Vfa9FlzS2SEq5gA55ecwfjJu3EEia1cvrY24jf5qnBBTr5u2lqnRr09f7VE6EjOQSEeWKxbpGm1RE3z01sOEmhYmTc8BkwUnC4axUnUZQKBjoAidmaojbxgiFzgGPZWoutMN4XgLmiqspUJdqYzNeehBnf1GEYMPU1pxYI3SV\/llHNkyAMMYrdr2rITLdJGAcKD+FBjM4D9b0WCkYyzoosKqC19lE\/KJeBc0lcgBZBrenRIQHp13KO\/DU4H4eA\/+XuZKPJmLOgQy98ElbjClouQ2lWv7k5uRStzuGv6WK80qDxnkHU4aEwfVZH4YwrD6oK8dbthMzdPb27PQtA1WZTspCRAv3s1RdPfDrXtHyV2UMcJNkX3vEaRnr+MTXpdDfgmG3v8WVo0TOczOSAjCRDlI8KeDMNGu7yOUbiDpqcwtk8HokuqekWQr+pqNG6KzV9U4sZaNhHnEgCZ4MPYIbZ5AVskkJ0nxSQ2RQCkjWYRkuB76pLEVDKiIUZICbdonUgyYQGcUOdLx0J+fUOsBi69lf04x\/rCESnr9HNf1MsfzyZ2pXCdkIUQP0wUo0PAuYbKLr91ebfiYJUaE8PjbS3NRiXmF4f+TdWYl1CtwjqqfBotCkGlkhR1X7vR2Cj8Vgn4Jywe2\/Z+6KUy8PgM1mEHnyFG7gz3DG42HmDWXXHChQNV0Lhzl6dziULObThqYhvjM89LJA\/l2bO8flrm6kCNGTa7jTRAAfmqZv8ItFM3zyuM3zM0FGvBbuAsGTbdBTXTa6m+rZ29JVvyiwVL+M8UKunvjl5JWn7JNd1KKGSc2xqKN15xXWnGo3tlr6Zn++GMGsOQDV+KnmNVIzr\/XFR5upBgH44MZWyRxet34OT4njcPHjQDkAcSQCekrvKba1fEHb5E6xFRaW2gTITceiIK+9GKbtVDfF4EammcJZLbESiCado2xLX51q+bSJuW2g7rCL2pwie8HLqUghyYQVmW3vHWgWkcGck0A9YwzAbCZ7Ddj4A+4JOd8ye2+GNyjanWfDELCGevZ6F82lwImugGFwZjcNVzcvXRtdHr8GEg5hy2uswxhcQ+PSNW3aedE5bKL\/OFbivZaEkz1Gt9FRdw0RIQu7ziHBgXpuuD4JyaivsIrkwSEbDWmgQ9uw2Bmu2n\/hB+S22VdRFld2jWPIDOzgmWebtecmmBlk379wPjEP0Z0yxF9FpVqzCcPHb5CZzp6CbZ+l52y\/WjJl1OqA1wlALOMacnj6e+NAbFzD4FXHqgZFvQdCK+FynkdMmG9Zv842OlKjjnjUgyB0XtC+dGftSDRrymGt5bNGTSSA7l13sA3h0urvU+RaQ1F\/4Bd5oc1qoyCe55c4YQQIhnZteQhQqWxWAVpq6RD+g3l1EKeAQKDnF6+DpV0yGIN\/VETDN05W93Fdo7jolH8N\/x708ZRXgDg\/vFn\/Pap47Ps+ML9EagSZEBkT+ABLAvyCfcJ29Xf9DcKo1SfkdWZUW6ncCS\/7Z0kOxpBxgy9xSIIHj52A7sNtvmxKeUE6+rBhofS66KjsPcq5rOIHfaPnoSJWNu5Df9+yDSaYNr6DcKf9FQ+RcmqukzsF+Dg1nwsKm\/\/pCz6ubuwakZhyULynKsQFsMxWlHyQBlB0oLmnzjqcJnoLwh2KGaAWvhgzOgshtVXBoHvjzOSsOljJB7Ki3oBKkg4sSIZFDOKMjaRD5qPiaAHRn8IReLGO4iCYVUVUQ6OdZuYSJxXSoZcdBHlic8dHmaVWUtYXb9MZTIr0rCv+Z9bGuk5\/7C3M9Bzm4NHt7vZDV+eP4YQuyQgp2Sp+fGdcv1+sAeD+tBK96raEGso1wyqi8KHgQA\/CcRY5EDZoZlBZu49fRFc7nKjGuoZBhYBahd6u+L2w9NVoHpgNcowiBwhn4X0PBFFfsCJeUzXRpH+OK8t8SLXxRbHfrfP+oRAEe6K7h5qNJ6aFkBFLHNw\/NfjlLpDCLDociZxMXu8U0tWz97hoOLAcSYSzAPU2u7gwsMCNjuNjoQN8YoFpXYBNgS8E9vUL1yp6o1KU797joZCasXD7RVoleHb5ejzfr0fPHz4bCAP\/BpQHh9AVSwdcnTbU87rcnHn\/5OgUh9YEIIiPcqvt7y69nWr2PD7qDpTwAaKuMeKRDMsmvh+g0OjzlZHu4qAp\/RIoi71w+sBeVcD7rL8P0X6eNmGBt7rHA8l\/NBF4bjQcBldo3yN9FXzqvXyDaJ99COmulUxoBtBoyCZ4aiR\/RMDIa3rjchfbHFmJQ9Kcm1u7LCeVbjIK4HK36F+Nw47DGj7TiVztxNA\/Yh2F+XHk9II+ImjgkQNORjP7Fi4\/kKwXONEKuBI9QiAgRP5Bb6w9spuazclSuIjELkLcZNTEfFKxm9VlOrL4\/aOrt6eAje1NdU+iwPVRdzBIytI4OTuQ13r5yXtwGat9RFZItuJJl3Z2ZLOeeg\/s7sgCSVa8CIx+buwltqxs7dffTVVM41a+0LI3Z4RUotlQTrQ21xPSeI7Sj359g1Q4xrsKRyoCKcvpDEzI4UvTblX4llL3UkccpO+SfHxH\/Y6EIKz1IapJmhItWNao4AaaOZM+HjCrPrl77yJb52TV0aOLKk+riF1\/B8gNgSNRUf6zPu4Xs2\/ICyl3+q+tdfEy7mopwCnlheS\/ic\/7P138XFjvYqeg3JTB87Me8TajMxsKA\/jga5nlmZ2D0plB48gIpxwD2BF2\/Fs40fkHbnUOTfg0zt4x1pD8zXfJJT7IGMHKiYjXuFiIIlXpVfwmMccI+bcJKeJCUIA+wMKiudWLoAGk\/Tl4reeJ4SjCj\/f3D8MqyRjHzPiHp4eMIKiDc8sB8k2voPDkRxX7xuD42nVb7pNf2zfR0\/UoMvFs00I0H7AZDV7QupZb3IY3wLbKULC+QgL1v7xGP16cshJbObQKW9FJpdHRkp4rjIR+XNRtFjiSimKsnCcU4NT7A\/esRLQoVoQ1zI7nSU8iecF2eyaO7dPrb5DGxy6SV9zuW8OZX0OwbNssRVmGhJmvktNhdU+iFIImovyN1VS5Yz4QOJgkg6YXvXVAMsOQSIOrR+GXKhlZNavO9p+6kcznxjG7GmvFUzObHpGymnkCuuI0ciog2guOMenbXAny4hq\/CUmqCVzkpHG9Jl54S9TT16I1Aly+Rxv7xEr+N7QfcYmERy15YrHf48eAnPgoHi8iOAbJ4Lj107PJVObkFN2cLD+fBtHN30NCp3ddkWo2wL7E4M9nOp8LtxeDu3+EiKb17Tb68hoKdaIRx1RgV1mPc+IJiySsRPF2NoZb17okNjKcF32b0vm8sFne3qbR6Gd4XnJ\/vwm9r\/e5tNueFMRG6saPPeKFVmQKGLK04tWQJQ+dQMZ1\/3OX1RjcXMrky+y5qI9T5JJLU7TFak4TIYJ+b4YQtR5QGi4k6xHff8RoDHnXmJCrRts7yKEACMrjnLCUM5ObJXgpmH0ujBhveb\/p0x4tdDQ5UXKDNi6VjrQFGKhocf4mOlamJ77yIjkXnEer+RJ59VSVXJUiBP+tr84umKUTg54WIbtEenxV\/aKS7LS+1rK0J40ODcLu9yfrhlp2cdjKRQhVVbNqJRcKjJRFOwBjuizzmXxhvpMK4zngfl\/Mfv7+vxBUwD1U0xSbggrUVgUbVqNv4PjBt7AUgWq\/mwqUYE5EI11J8imbXf0nEObJ0+QhWDrbO6Z8vWaI80MECYl7vW1M3SoLtgGWW3Zlo3GY+btnC+Cv5n4pi\/j4PZkAK\/igU17MXCuxsZ16fSGb4d0qjT\/EhUuBLxWxfHk3mzXzQ644tcQZpP2aJAc3z1TGKV09J9LBCtiSUbeAITrzGzx0LccQnyT1TalxYiC0OK4jUyCNfw7NQFNZEQj5kVnstd5qhWZERMRrTLvbwgVeOK7vPN3HWWQTgzwu8mJb4hAaZ\/DcOXmWj5W+lj1MnpcY9QLp\/Q+RUqy721jeMWMNWcP9daxmVT30lfGkS0ry40XYbvEBPORdwDer4bQeScnyESLCqRsBNExoAF2jAO2hKRxunUaT6euHxeMEG9z70PD\/qjlmvemu\/QHh\/FBy4SiHjlp61aNJKxL2cm2EmtlTaJ9r7Bcxzw7913DW7vXe96tQKXz052HuXxNT\/tLK1G6t2n+\/eD6EFIZ3Rt2yPcGYi5xvAU9kMT+R+8cJjibqtOW7247+tTYG45Da6UVJ4yc\/OE2ATB0+sP9TmkrY4XtjjywpK363tbb6UaeU\/AnWpeqC\/fiXv+en4JdAjuG5ozjxUoEPCF2dau34Dtd9u8i\/Ko\/PWzLsXaIH9RSFTq6nm0clKsehHOqXSIdwcMg4Kq++zJ7lB6AWDDptJHvy6Y\/yGq9Hj7mNuo0yj1xcaU0U4PjoTodwEPkIR8v58YV7D7lw5Vt+0zSacBmY2AcN6QGRIUtvQU7V1mG4ZlCpOaotdv1TPIwPFF0EdcQ3fese1oApzKccymSqxEmYxLTNEGSTHtZudEp+ayV+CP93hO7FNogoVgBqWzoUX0f7A6M6Xj9yGFMSTk9g8QbiynnC4V3R\/WtIOSemUMKzJ7dGoFAjV7+ZIOMYjG1n8totlnHMh\/FzFY+s3aGF8A\/N00XEbGAUJB+jln7cbLLRRvNn9SF4SXDFSgfush5+ID+N1u8LPOcM28GuvR7DW\/TAtypRLRnEoAPLL90pGF4JDB0IuaafC6xEKVAlWc+CSM3F6rz01+tqJwzsZqGDieGfDnzYOkfCLp4+q\/\/18u0r6r6OtnE\/7fuDFlSoPhthjnso6XVUTZKSvKd70FOTO2oUiuPVSJLfXiwEWNT6ZmejrbUXA3TfiwILe0MoqWcpGvNIbNIwbQcxsDNtSH7tp0qVWeeD2Ye3PYoz1WlsD1SdcPFyaYixgFVaPTlFQr5aa81x2SWvJlwjMyj9fY78vH\/eesNs5aLeJkY1GUFixE8z7Py0t3QDVnDkwGb5yc7dO8AbaPcH\/Mb++3OPNEXop6f9FCsHnGa\/gaWBTn9A6vHj3JvBoCWpLPBOpd6oUfAhTvDjauRQOQkTo\/GB819RI8DyUexvh\/55Etu41Zk52zZNQdxZCv3qAA+2HFWIi1nW2CoSoQQT5iw7MX\/YwhLSwolyIpDFOU4\/hgrr4JBEoBQK9lO+HsWEsV7iVpQxspVwQkEUHDGu+q87jXAjS0Z0nxq8aBf6cRSU5WlP\/\/exOMCLGxn5++bpCkVVdBBhh+X5bTSg4nbilojlVJeHu41LMtC0d6h5htYdIChY8A6e\/nc7oINYRDze0iTK5xRZ0C2RYre4WnNuXd563ZpFJfDHY\/eM4rRAxX1clLnvIvDkSrR9NX+8vRL4EV7\/fPRUbWKUy+fpOBr7b6TZiluGueRDUcXB+oZON4aiacpz6vzFt4D0MplKCDlHapM+2MnfGIw==","iv":"d2e159ad9b617a43e65f28a443cae4b4","s":"4cee55db66d44b03"}
Share your thoughts. Click here