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June 28, 2018
Thomaï Serdari is adjunct professor of marketing at New York University’s Leonard N. Stern School of Business
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7wyqrw+YlnoVZ+D8V9ofvwDPE1fwes10cdMEWmTffdD+mh39JacOPrkddSQ+Q0LxOUobHdbYPa3sDXLXbwxH3\/ZOycM7dHTC+gEzWj8C6+dtORASkazJpHrPYb6\/jYkmw819k3vZeD7sDudH2+PEiIaxLOSboTS95nf6uwBz90aaM5FYZHhBC\/7yx1t0NKVjYyWm4k2mzXitgHOsPLkctQPTVwgo4Ntn6mevxt9QjfMxkxNvrbOAFFyMDAQMvsmwc2kticOv2s3nUQ1Pw9ODSABrKAGumDjZnHjM6iyd2t3z7\/mn7S3XPa+o8yXSXrSXX2knC9hvz0NC6UNhnBD09kCsxlc\/gZgAeMED3mDIfZn30k61ZBTaD19AazHL6rZUuvIBCW2DJ0CgeMOqir+OERVHh2I4leULCPcjN0EfREecFZLpDQ29xywCFxCk+2WUY+zH\/HO3ZdCME9xqDSNdSmP9g2bXBJ4JtDG0kLhsxaQNDIve3Qpbt44FXDCAG9LUDs1QYBLE0z1mqdRND5GXYVI+2QU80vy05AO+QQotobzL6ta+hi7SeB1T+3Rbh\/6B8TkA0M6uXVAgp9TVwRLuR\/9XMZvXge3Bb3OCIhZ8bZTiMJvDGmZgbhgf0QfM296MuqhkuL2\/z\/0jiKm75zOp6l670ifovJqAWk8DvFwrjnNHPSsHE8Q3nXVqZMTi+Bt+2Nuqrk2KBTWvQuFLd8lRlzfcEELVk\/sj6R2y7iMteRvxP64Xp9kBkOwnN7So+pxNLLJNVXhU3RHhjXo+x\/JI9t7Q8TxnldvhEzbxQOsgP9Geom+ajjou7nehQQzP4iwuGpivFqKiPPSO2Z4GJuf4p8ADvfJR3RzE3KGv3jRtIOr73mcDh4tQc3UXyTz5o2WktXPlUk0aSdY190cjMSjUSYj2YN+cmBRTDpvrb38lKmVPaOebc3fCx14k7IU9aHAkEhV6nk81FvExuNaABgqPgAPg1VsrHlWAhG89Lk6SFaSwccDh3cVZJ+PxX4vAlYzXairzalE3PoVrBdlEH0BRlQERwCSi7fAjMel4i+ao0mmrHMldku9Xy93PW6imi6TeHmJEWb\/43NQYwUvHfY2pNChG1XQt9d5przofWIRvD9tsAQyQxDay\/rw+RVxsy2bAODNfGRNSl14GOXSrUtA4E\/UM6Vawol62zuGMc+iV+NH9LFqtu1QlBV99R9IBsBrZh5He1IzzLjIlnRzeMepgUQ6evlePdcrN6d5IetPsLUaGHYookA7ji3jLbAp1M8xzAeXtYEvrwo0M49ZhkluQTBGjlT2y06+gN5ybBdJO9p\/GkHXNh\/Hm9G9djog8ZMM3q\/r\/+LRRBkw9DQGPvJ8WPyckqyXYV4BKDABa+aCFXZItlHOJYbs7ArwWLBHEuSz8QURbguqkr6+BRG0c83ZSW01LTYIGHvqHp2\/bXYikOydDHUAP8LDEqPRfOkLHizvqYxUmhaO7C66arXqUSNIYPQBBDil5BE1OFa28Gm2j2CWApgMtUklOHNzBSybPloaVgrjisvdXLMuvmbVLginRwCbvX2nr1S8qsnlElv6jWWrwhXdBLjpz7Fz4MkJbgOHP2byycDus0m16\/gOE\/En0wibbZOCvvbGvD7WJkoPw6nc6K82s6vBtAgNtZyC6TOfItb7C4iLDE7R8cBrG1qrilXK\/yq7cxc6ETsCeUckdklILSq+j3q27Ka4jJ\/3K\/EMNNcVHuxJPHm7Pr1Q23US0F+QXOPXh5P76BO64XVjc+pjp25NAwQcV4HR+y9wvqwXfeDsnGvx38WZ3cbHhIhG9m7r3G+XNsQW37xZzE02FX2Dg4x3bUhGvXEJCl\/iqIMniq66u2\/y1gY65FzLjjzXFSqNTN+lVy1nYMPmHb3fitQs9eT06AJxEwE3ht9aSWIcmm62YbvADjcHGGJz2pjrCuafoF2qoZD1t6M17FhPaltTA7iG4yIS4VIWt6\/Ry6YpUyCW8pi6poN\/FxAYbLZrYccyTbxdJjY\/2y62XkaLJ3XReh+H5B84L7Nbnf6zu\/Gf0FDlPBbGN8PL77zTt9RPAR14M8YLZKpiodB\/DnsEbQ==","iv":"c55431198a56b9c63c15de829fc1713c","s":"87c3cb15628b99e3"}
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