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June 28, 2018
Thomaï Serdari is adjunct professor of marketing at New York University’s Leonard N. Stern School of Business
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nLUGb\/RbHbr\/yPV8tHYXQEA1Y4s6TVRzFmS\/CrNv5ng5ycF5wWGS745k6SUhViHhHByfqa6u2wMOi3IucXXCjQgCWqut2uR7ATdJvjuxebZK\/t3Kz7b39wNv6gEN2E5eodvVGuhJknheUo0U8fVO3QIn2kGuibp\/q3un97uAFW0pIezFIxdl8057gMCbJAqUtvdIRYXR3hNxxHhsHVuc6qS62wJI4SkEqLLXriy4Zqza0eG0YXv31BgpizTKneQ3SpzEBDlLdNv6O0CcsCSm6NTZ9b2Mx1sy7aB+88POvWKjzQCyuGUyH4NMfI1HcQmqh3B+DnJcsYLEMwQebjAAS\/2HGEWvXuUDzNJ+kzn5A72uEVlxd7RY\/wM34Y1ZB8itGNQXlSt3t7fS4tLjKk4\/y2KHrYQ1VR+1xC8N9B8KV6gl5\/So1XJHBmoPMMiTSXCMgSIiDwIyAHERyo51LSBcmDvKHEGaR2yEQimOYZLRjfpLV+tKoAoybDQgPS1hqj6pknCGmLucPRyoKGuSUK4ZkS6En4s5MJirLbbwQSCm9RhHhxcPf1GZxacKg5vK1U0beiPi\/\/gpAqEV+KcD5Cjq2uAtfqIxy+QtMlNxLAqGL8\/3HYcq8hFEct\/lwsYNSAIpRtGVezDAU8uSHs+BZpVc\/nb2CbhUl8OgP+eLD9UJJfUB4ySV12h32WslCa5+wXx2V+b1AACzE9pO\/M9I\/TqkWHrblm2AGxzAIxtWiTPjIhmA9ciO95No87jS3eoeFGS8i+ImNhHiU\/eFKkjbke6VB3CzotJz\/kJbxZwXG7R6f0S68PBvtPu\/kwt6d9AwkgvBSDz3hHxM7i3cvpH4l44a3yuPU6lDsK\/eNhAFS8IoKj6be5qnU09Ji\/MgD6x3\/bvKsyGbc4i1QyU4CpqnLtMtsV3I19Qjdqhlc\/IUGnwMHrRApGwKTeDxaPQtJ1MruOAVZhIpNVY+oCRrlzMvu310kYasaLb6BU\/enU1X+rZbWHzZGtaVB8WAkJqPLz7t1ApyORmZRdOD8nl\/6ykse7YuHPvcyvQyhwzfsDP4QsyaWrwWASprzWyTgXNUatXT+VciNxZvH5o6QvH2qopAM52STX28LAD2bXiv7WJ5yxc6cGzteue0I7fhjzOjWb466loTV7eyIWqaMIt9C0I8Ty7bLy6WtE1Z5wVdZmHbRByj2BUwe6JuaGVgDNyIvX7dgusY50pSsfMLFHqm+JDaaJ6PMbWdNbHSEgRmZufjzyUADDJfG1wlm3VZWCmBM8l0Btqd6zsWl2v6R5qHhtGkvjMrEz4m3Uht71n2uvtVPAsX80U+LZks87l5HQ2OCLQIGdDL3GqwxUhGUZp7lVjcL4gqztlvwHzghQs\/9Yirjw6qdAzeeR+T2QhOtHytDiXyAfI5x9ca0DE2dMWd5NPR3bv2Pf5qD3CmTAb0ek1e6ff0zcDFKiqLuhSXOlubUNdAqSLHYr2MSmAfS4p3djVDyh15U8SIIH59y6COZY+Xx7N0EoQ5f7yxdi16cj5cmVQuNg5X4AQFlhBJphMCxmcKxVdeWO5UjwBafHsIvOTEbyENPURdIDK94cdbXGd1nHBrWUMS\/DqA9keHQEMOXGBQ0KyYXvub8kwH7ilMjslNEQNkHyLh1hvtPDCbP2VjxJu3Fvw9BPc0QH1m9BqE8kgazfX2ji4iSmCtQoLlZJSurVHWHSOc6WWA5BWalk8IqA69\/9jorFtx09qwYj+j3ZjmdozNNkxRGX4n+x3mfpuqoKE4zXnZzIDQ0q+01gPea4OuvaZjtdM7M2C5iiJ1uPL57GTVPtDMVlctLbiBLvejwMu5BEB87p+zhqyTaInTc6H4e1lGaMWiBq1UpauzoKYZy2YJZQMc3twgxVJsV+8QHgc9lo6FmbVjuvGDELFIcr8fXq1MYVLRku925dA8\/sRetudjVKDxEUWTBIzAk+CM5uN\/p13AZGKbX1f671ecvsgQXPZLEDJW3wZa6giViAPbpKKMXDlsEfJmvgQ1+Mj4+791zf71ecmtj5Is33MWTYfuxrBaqsEkcRNmqY6R0MSJGG9F3xZoUqvh7RC6yTQ5Lzm4CPQ==","iv":"65be05c23ccabdd39c3748b4140e9723","s":"62160054963b2b08"}
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