Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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","iv":"d09203e62d5ecdc17662e7a1e4e0a4fe","s":"3d35c97a97399223"}
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