Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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","iv":"6ce37a92124d913c0f56565a8e0e6bfb","s":"68a7162317e37896"}
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