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Fragrance and personal care

YSL Beauty calls to consumers in edgy fragrance campaign

August 23, 2018

Zoë Kravitz has been the face of YSL since 2017. Image credit: YSL Beauty

 

By Sarah Ramirez

Yves Saint Laurent Beauty is tempting free-spirited consumers to answer the call of its charismatic scent Black Opium with help from a new fragrance face.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  3. Watches and Wonders Geneva reveals new plans for 2026
  4. Hublot signs Jung Kook of BTS
  5. With ‘Fireflies,’ Valentino finds power in numbers
  6. Porsche Technology Apprentice Program graduates 100th class
  7. Men spend more on luxury, but shop the same amount as women: report
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. Ruinart welcomes 2026 art series partner
  10. Monogram partners with chef, television personality Maneet Chauhan
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