Fragrance and personal care
August 23, 2018
Zoë Kravitz has been the face of YSL since 2017. Image credit: YSL Beauty
By Sarah Ramirez
Yves Saint Laurent Beauty is tempting free-spirited consumers to answer the call of its charismatic scent Black Opium with help from a new fragrance face.
{"ct":"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","iv":"d0af6e5abf09cae1de6ef7deb3bf58a3","s":"ddb365be0c049c0f"}
Share your thoughts. Click here