Retail
October 10, 2018
Retailers and shoppers have different expectations for fashion technology. Image courtesy of Ferragamo
By Sarah Ramirez
Shoppers and retailers are not on the same page when it comes to the future of fashion technology, with many brands investing in high-tech features that have little to no traction among today's customers.
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","iv":"fe32192c281f24e40a072f0289d82887","s":"92e088c32c346aa4"}
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