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Multichannel

Why luxury brands should care about magazines’ digital presence

July 28, 2011

Time magazine has the highest digital IQ

 

By Rachel Lamb

To avoid the fate of the flailing print newspaper industry, magazines are pouring their resources into digital endeavors and presenting new and interactive advertising opportunities for luxury marketers who usually take advantage of print versions, according to a study from L2 Think Tank.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
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  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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