Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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","iv":"a920154a3be560c8bdf50f7d85f95067","s":"a00d29fcf929a588"}
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