Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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