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Fragrance and personal care

Ralph Lauren focuses on female empowerment for fragrance effort

October 29, 2018

Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances

 

By Sarah Jones

U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Raffles creates Printemps-exclusive lifestyle collection
  3. Watches and Wonders Geneva reveals new plans for 2026
  4. Hublot signs Jung Kook of BTS
  5. With ‘Fireflies,’ Valentino finds power in numbers
  6. Porsche Technology Apprentice Program graduates 100th class
  7. Men spend more on luxury, but shop the same amount as women: report
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. Ruinart welcomes 2026 art series partner
  10. Monogram partners with chef, television personality Maneet Chauhan
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