Advertising
August 10, 2011
By Rachel Lamb
To fully establish themselves, some luxury brands have expanded their product lines to include new goods. However, how does a brand know if it is a smart extension or a step too far?
{"ct":"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","iv":"178ad6308aaee0967fb96b953068c760","s":"7ed8ebab1ff12ac7"}
Share your thoughts. Click here