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How far is too far with brand and line extensions?

August 10, 2011

Chanel makeup line

 

By Rachel Lamb

To fully establish themselves, some luxury brands have expanded their product lines to include new goods. However, how does a brand know if it is a smart extension or a step too far?

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  4. Gucci studies connection in spring/summer 2025 campaign
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
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