Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"093c07435556470536c1a1c5390dda56","s":"c37cf53b0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