Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"06fdcf61802745d5cd82a10fff452778","s":"074df8ee5a1572f1"}
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