Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"18872f1e74f28c7b9e5683fa7a3d85ef","s":"015859698ea6f44b"}
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