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Dec. 20, 2025
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 11, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Dior builds five-story statement flagship in Beijing
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Audi propels Santa into the future with electric sleigh
  5. Harrods announces key leadership appointment
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Lamborghini heads to French Alps for women-led driving series
  8. Exclusive Resorts purchases Inspirato for $59M
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Diptyque plays with the surreal in holiday tale
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