Blog
April 1, 2019
The Mercedes In-Car Gaming Challenge aims to up entertainment in vehicles. Image courtesy of Daimler
By Staff reports
As luxury continues to lean more towards experiences, marketers are launching partnerships and brand extensions aimed at connecting with consumers in immersive ways.
{"ct":"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","iv":"8b112ff607f9fc1d10db8bafd4796198","s":"6f663b3be1b6471d"}
Share your thoughts. Click here