Blog
April 1, 2019
The Mercedes In-Car Gaming Challenge aims to up entertainment in vehicles. Image courtesy of Daimler
By Staff reports
As luxury continues to lean more towards experiences, marketers are launching partnerships and brand extensions aimed at connecting with consumers in immersive ways.
{"ct":"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","iv":"f640e085bfb25ae0f5d91b0cc54cf2c0","s":"e1f5d74f151eecc4"}
Share your thoughts. Click here