Blog
April 15, 2019
Still from Land Rover's film. Image credit: Land Rover
By Staff reports
Luxury brands are leaning into emotions including sentimentality and empowerment as they become more important to build strong connections with consumers.
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","iv":"66e3d8e38f8fc7c3d80556922c6cf4f1","s":"0c61537871456b6b"}
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