Marketing
May 10, 2019
Launchmetrics believes the "influence funnel" is key. Image credit: Alexander Wang
By Brielle Jaekel
NEW YORK – As luxury brands learn how to cater to their likely future consumers without alienating their existing customers, they need to think about different voices instead of different channels.
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","iv":"5563bf6597e36a909b55d25ef368a5e1","s":"2553faa201dfcf5b"}
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