Marketing
May 10, 2019
Launchmetrics believes the "influence funnel" is key. Image credit: Alexander Wang
By Brielle Jaekel
NEW YORK – As luxury brands learn how to cater to their likely future consumers without alienating their existing customers, they need to think about different voices instead of different channels.
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","iv":"04b1dfa2f7144a9d069b84f501b0533f","s":"bfc1d89db3277c17"}
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