Luxury Daily
The authority in luxury news.
Feb. 12, 2026
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. With ‘Fireflies,’ Valentino finds power in numbers
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. With ‘Fireflies,’ Valentino finds power in numbers
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
With ‘Fireflies,’ Valentino finds power in numbers
In prestige beauty category, hair outpacing fragrance purchases in US: Circana
Follow @LuxuryDaily for the latest in luxury news

Monogram partners with chef, television personality Maneet Chauhan
Raffles creates Printemps-exclusive lifestyle collection
Watches and Wonders Geneva reveals new plans for 2026