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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 13, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Raffles creates Printemps-exclusive lifestyle collection
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Watches and Wonders Geneva reveals new plans for 2026
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  9. 'Clash de Cartier' campaign explores dichotomy of dressing
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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