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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Women to Watch 2017
  3. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Longines announces latest Ambassador of Elegance
  6. Coty earns ‘A’ score from CDP
  7. Rosewood London opens ski-inspired winter terrace
  8. Diptyque plays with the surreal in holiday tale
  9. Ruinart reveals annual Carte Blanche creative collaboration
  10. Capri Holdings closes Versace divestiture
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