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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Gucci studies connection in spring/summer 2025 campaign
  3. Exclusive Resorts purchases Inspirato for $59M
  4. For high-end fashion brands, wellness is the ultimate luxury
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Dior, Rizzoli to release book on Lady Art project
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Veuve Clicquot debuts après-ski activations
  9. Hermès showcases the surreal for spring campaign
  10. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
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