Luxury Daily
World’s leading luxury business publication
Jan. 28, 2020
  1. What the coronavirus outbreak means for the luxury business
  2. Porsche, Genesis turn to Super Bowl to court luxury's next generation
  3. Tiffany re-emphasizes role in diamond traceability as market demands transparency, sustainability
  4. The big fine jewelry opportunity
  5. Luxury travel today is individual, immersive, transformative
  6. Hublot condoles death of brand ambassador Kobe Bryant
  7. Day's wrap: Hublot, Kobe Bryant, Tiffany, Four Seasons, Gucci and Bentley
  8. Why FOMO is shaping the luxury market now more than ever
  9. We are in the middle of experience wars
  10. Education elevates experiences into valuable, memorable events
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. What the coronavirus outbreak means for the luxury business
  2. Porsche, Genesis turn to Super Bowl to court luxury's next generation
  3. Tiffany re-emphasizes role in diamond traceability as market demands transparency, sustainability
  4. The big fine jewelry opportunity
  5. Luxury travel today is individual, immersive, transformative
  6. Hublot condoles death of brand ambassador Kobe Bryant
  7. Day's wrap: Hublot, Kobe Bryant, Tiffany, Four Seasons, Gucci and Bentley
  8. Why FOMO is shaping the luxury market now more than ever
  9. We are in the middle of experience wars
  10. Education elevates experiences into valuable, memorable events
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Luxury Outlook 2020 – Luxury Memo special report
Augmented reality in luxury – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report
Content marketing in luxury – Luxury Memo special report
Colors in luxury – Luxury Memo special report



RECENT ARTICLES
Luxury brands take action as coronavirus spreads
LVMH posts record 2019 revenue of $59.1B, up 15pc from prior year
Christie’s targets budding collectors with accessible Christie’s 100 online-only auction

Porsche, Genesis turn to Super Bowl to court luxury’s next generation
Luxury travel today is individual, immersive, transformative
Why FOMO is shaping the luxury market now more than ever