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Aug. 9, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Diamond prices decline amid US tariff uncertainty
  2. Celebrities flock to East Hampton for exclusive ‘Saks on Amazon’ dinner
  3. Ralph Lauren lifts outlook as Asia leads quarterly gains
  4. Tackling sleep performance, InterContinental Singapore announces NuCalm partnership
  5. Luxury exhibitors to unveil new concepts at Monterey Car Week
  6. Condé Nast rebrands Style.com as ecommerce venture
  7. Follow @LuxuryDaily for the latest in luxury news
  8. The power of place: strategic footprints and the productivity of luxury fashion storefronts
  9. Moët delivers the gift of bubbles in new holiday campaign
  10. Aston Martin, Girard-Perregaux collaboration yields limited-edition Laureato Skeleton
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