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Nov. 29, 2023
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  7. St. Regis rolls out 'House of Celebration' holiday programming
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Gucci faces worker strike in Rome
  2. Dior dedicates new exhibition to female collaborators
  3. David Yurman, SCAD join forces for tech-forward holiday project
  4. Ex-L'Oréal exec to lead Stella McCartney as CEO
  5. RH Indianapolis opens on renowned 151-acre estate
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. St. Regis rolls out 'House of Celebration' holiday programming
  8. British creatives help rewrite rules at Burberry
  9. Thom Browne expands brand universe with Baccarat collaboration
  10. Tiffany & Co. to drop Pokémon exclusives at NYC, Tokyo flagships
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Dior dedicates new exhibition to female collaborators
St. Regis rolls out ‘House of Celebration’ holiday programming
RH Indianapolis opens on renowned 151-acre estate