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Dec. 5, 2024
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
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  3. Rolls-Royce reimagines monogram in digital content
  4. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
  5. Baccarat turns attention towards elements with ‘Inner Fire’
  6. Bugatti opens showrooms in Munich, Vienna
  7. The Macallan pushes anniversary collection at JFK, SFO airports
  8. LVMH launches employee-led accessibility initiative
  9. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  10. Coty, Swarovski sign exclusive licensing agreement
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