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Sep. 16, 2019
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury hotels can leverage social clout to attract young affluents
  2. Gucci commits to carbon neutrality across supply chain
  3. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  4. Dolce & Gabbana shares contemporary image of a king among men
  5. Angelina Jolie opens home for Guerlain fragrance spot
  6. McLaren moves North American head office amid market growth
  7. Lanvin extends New York presence downtown with SoHo store
  8. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  9. BMW merges with consumer lifestyles for new 3 Series film
  10. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
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