Luxury Daily
The authority in luxury news.
Feb. 12, 2026
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Raffles creates Printemps-exclusive lifestyle collection
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Aston Martin loops Breitling in as global watch partner
  5. Follow @LuxuryDaily for the latest in luxury news
  6. Watches and Wonders Geneva reveals new plans for 2026
  7. Porsche Technology Apprentice Program graduates 100th class
  8. Quarterly sales at Coty drop by 3pc
  9. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  10. Deadstock denim from Nona Source dresses new Guerlain drop
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Luxury licensing – Luxury Memo special report

September 6, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Raffles creates Printemps-exclusive lifestyle collection
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Aston Martin loops Breitling in as global watch partner
  5. Follow @LuxuryDaily for the latest in luxury news
  6. Watches and Wonders Geneva reveals new plans for 2026
  7. Porsche Technology Apprentice Program graduates 100th class
  8. Quarterly sales at Coty drop by 3pc
  9. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  10. Deadstock denim from Nona Source dresses new Guerlain drop
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Porsche Technology Apprentice Program graduates 100th class
Monogram partners with chef, television personality Maneet Chauhan

Watches and Wonders Geneva reveals new plans for 2026
‘Getting Closer’ campaign from Boucheron links romance with responsibility
Luxury Unfiltered: Why traditional management is killing luxury as an asset class